Some of the fun I had this year

Some of the fun had this year

A new year always gives us a chance to step back and see what we enjoyed in the previous year, how much we have grown and changed, and what we look forward to in the new year.

I have to say that I am so proud of what our team has been able to do in 2014. We have become a true team of dedicated folks who love to share our passion for aviation and airlines. We also love how the AirlineReporter family has grown (that includes you, amazing readers). We have been given bigger and better opportunities and we couldn’t do it without our readers supporting what we do!

Let’s take a look at our numbers. We had our best month ever in 2014, with hitting a half-million visitors in a month. Man, I remembered how excited I was when we got 5,000. We also surpassed 50,000 Twitter followers and are getting close to 55,000. We have over 6.3 million views on our Flickr page, 2.2 million views of our YouTube videos, over 3,400 Facebook fans, and we recently started our Instagram account (and could use a bit more love there).

Many miles flown by our team to cover stories - Image: gcmap.com

Many miles flown by our team to cover stories – Image: gcmap.com

Our team flew over 360,000 miles in 2014, which is about 30,000 miles more than 2013. We once again didn’t make it to Africa (we did in 2012), so that is a big goal for us in 2015. Since the site was started in 2009, we have flown over 921,600 miles. That means that in early 2015, we should hit the 1 million mile mark, which is very exciting (if anyone cares, we flew about 91,000 miles in 2012; 81,000 in 2011; 50,000 in 2010; and only 5,000 in 2009).

So let’s take a look at some of the highlights of this past year…

Are these the new liveries of Frontier and Southwest?

The leaking of Frontier and Southwest’s new liveries were hot in 2014!

Top Seven Most-Viewed (non-accident) Stories of 2014

As with previous years, when tragedy happens, we see a spike in traffic. 2014 was not any different and reviewing all stories, the Malaysian MH370 missingEthiopian 767 that was hijacked, and, most recently, AirAsia flight QZ8501 all topped our traffic. But trying to stay a bit more positive, these were the top seven stories written in 2014 on AirlineReporter:

I was surprised that an economy review was the most popular story of the year. All of our reviews that we do are quite popular (you would find that make up the majority in the top 50 stories of 2014), but why did an economy review do better than business or first?

Also strange that the background story on the DC-10 made the top list, but the actual last DC-10 flights did not make the top 50. As I always try to tell our writing team — let’s not go shooting for stories that give us the most traffic. They aren’t always the best stories and we never know which ones will take off (pun intended) anyhow.

There is not a lot of room in economy to begin with -- reclining makes it worse

The reclining topic got hot. We got in on the ground floor.

Top Six Most-Commented Stories

One of my favorite parts (and actually, also least favorite parts) of running AirlineReporter are the comments. It is amazing when people get engaged on a topic, but they can also be quite hurtful. Luckily for us, most of the time, the readers are kind and wonderful!

We had way more comments this last year than previous years, which means that our community is growing — keep up with the comments please! Here are the top six commented stories of 2014:

Actually, our TAM Airlines’ Boeing 777-300ER model giveaway made number two on the list for 2014, but really people were commenting to win a model, not being engaged, so I didn’t count it. The Malaysian story ends up being the most commented story we have ever had. Second place would be our Singapore Airlines model giveaway last year which got 373 comments.

The HUD on Alaska Airline's newest flight simulator

The HUD on Alaska Airlines’ newest flight simulator

David’s Top Five Experiences in 2014

I ended up not flying and doing as much this year as I have in the past. I was a bit busy with other things, plus wanted to share the love with our writers to take some of the trips. It doesn’t mean I didn’t get some miles under my belt and enjoy some trips. My favorites of this year:

  • One Night in Brazil: What a whirlwind! 15,000 miles for just one night? Yup. And I ended up with eight stories out of the adventure — a record. I was also able to test out a new type of story, which was the behind-the-scenes of the behind-the-scenes which seemed to be pretty popular with readers. And the BIG thing with this trip: my first time going down an emergency slide — yeehaw!
Yup. I ate this bug. It was big. It was grainy. It was not delicious - Photo Sery E Kim

Yup. I ate this bug. It was big. It was grainy. It was not delicious – Photo: Sery E Kim

  • How Social Media is Shifting Breaking Stories Around the World: What happened with the Ethiopian 767 being hijacked and how we, as an extended team, really opened eyes up as to how the world has changed in getting breaking news. It was interesting that we were one of the first media outlets to break the story and how seamlessly five of us were able to be in person and online to gather details and update the story and our social media channels. We have been able to grow and improve how we gather information and unfortunately, we have been put to the test a few times this year with the crashes and aircraft disappearances.
Biman DC-10 ready for boarding - Photo: Bernie Leighton

Biman DC-10 ready for boarding – Photo: Bernie Leighton | AirlineReporter

Other 2014 Favorites of AirlineReporter Leadership

  • Blaine Nickeson: As AR’s Associate Editor, most of my work is done behind the scenes.  It’s not glamorous – more like seeing how the sausage is made – but, I believe, important to our growth and creditability.  I don’t often get the chance to write, but I had two great experiences this summer.  For my 10-year anniversary trip, I got to experience United’s “Global First” on their 747, sitting in the nose in seat 1A – an AvGeek holy grail. I also got to spend a day with Gogo inflight internet, seeing how the interwebs magic is made at 35,000 feet.  Trust me, I won’t take inflight wifi for granted again.  Those experiences aside, my favorite part of working with AirlineReporter is reporting on (and sometimes breaking) critical news.
  • JL Johnson: 2014 goes down as one of the best years of my life. I had so many incredible aviation experiences to choose from that it’s really tough to narrow it down. Having the opportunity to visit Southwest’s Culture-Centric HQ after years of being a WN fan boy allowed me to check a long-standing item off of my AvGeek to-do list. However the opportunity to meet and learn from Delta’s CEO Richard Anderson was a real honor. I’m happy to report that I’m actively practicing his tips for success and have since maintained a inbox in the single digits. It’s quite the chore, but true to Anderson’s words, the rewards are well worth it. Finally, it was quite a treat checking in with Honeywell Aerospace at their Phoenix HQ to have a look at advanced tech labs. Of course the real treat of that trip was testing the EGPWS by boarding a CV-580 and aiming it at a mountain.
  • Mal Muir: My favorite memory of 2014?  How can it not be when I married my wife?  Who else gets to marry the person they love, inside of a plane? And, for that plane to be the first 747, built in the same city I moved to and where my wife grew up, that is a pretty big moment!  Travel-wise I would have to say my first taste of Alaska; that was an eye opener at just how busy the traffic is in and out of that small little airport way up north.
London has become the #2 city supplying our readers - Photo: David Parker Brown

London has become the #2 city supplying our readers – Photo: David Parker Brown

Top 10 Cities and Countries Reading

For 2014, there were only two countries that had no one reading our site. Of course we have North Korea (that makes the list every year), and we also didn’t have anyone from Western Sahara. The country is currently a disputed territory, so I don’t take too much offense to not having anyone reading. Here are the top 10 countries reading AirlineReporter (in order):

  • United States (which is 50.3% of our readership), United Kingdom, Canada, Australia, Malaysia, Germany, Singapore, France, India, and the Netherlands

Looking compared to last year, the newcomer to the list is Malaysia, which is likely related to the accidents that they have experienced, and the country off the list is Japan (which is #12 for 2014). Each year we gain more of a global audience and I wouldn’t be surprised that in 2015 our US readership will drop below 50%. Here are the top 10 cities reading our site this year (again, in order):

  • New York, London, Kuala Lumpur, Singapore, Los Angeles, Seattle, Sydney, Chicago, Melbourne, and Toronto

The big thing is Seattle keeps moving down on the list. We are based in Seattle and have many, but not all, of our writers here, but with our growth globally, we are getting more readers outside the Seattle area. Of course I think this is a good thing, but we still do love Seattle — there are so many aviation-related things to do here.

The 1500th Boeing 747 sitting on the flight line at Paine Field

The 1,500th Boeing 747 sitting on the flight line at Paine Field

Conclusion

I think another huge accomplishment that everyone has worked towards is the greater acceptance of being an AvGeek. We now have legacy media outlets doing positive stories on AvGeeks and using the term “AvGeek” as well. I hope that our team this next year can do even more outreach to other media sites and show a bit more love to all you wonderful folks!

As we turn into 2015, we now will set back our mileage clock to zero — but that won’t last long. We already have some trips lined up in January and we are sure to add to the mileage counter soon.

I think this is going to be a big transition year of turning this from more of an enthusiast site in to a bigger business and brand. I have some big plans and ideas on how to grow AirlineReporter in 2015, but I would also love to hear from you. Do you have any ideas on how to we can grow or how we can use this brand we have developed to do other things? You can always email me at [email protected]

If you have no thoughts — do not worry. You can always just sit back, relax, and enjoy what we have planned for the new year!

Aerial photo of Etihad Airways' first 787-9 at Paine Field - Photo: Bernie Leighton

Aerial photo of Etihad Airways’ first 787-9 at Paine Field – Photo: Bernie Leighton | AirlineReporter

Previous New Years Posts:

EDITOR-IN-CHIEF & FOUNDER - SEATTLE, WA. David has written, consulted, and presented on multiple topics relating to airlines and travel since 2008. He has been quoted and written for a number of news organizations, including BBC, CNN, NBC News, Bloomberg, and others. He is passionate about sharing the complexities, the benefits, and the fun stuff of the airline business. Email me: [email protected]

http://www.airlinereporter.com
End of an Era: Qantas Retires the Boeing 767 from Passenger Service
7 Comments
Plane-Crazy Joe

” I am so proud of what our team was been able to do in 2014″. Huh?! Did you intend to write: I am so proud of what our team did in 2014?

Hey Joe,

Just a mis-type of “has” vs “was” — it happens, but has been corrected. Happy new year!

David, AirlineReporter

Christine

Very fun year in review summary! I became a reader in 2014 and stop by several times a week to enjoy your content. Keep up the great work!

Blaine Nickeson

Thanks for reading – means a lot!

Blaine, AirlineReporter

James Burke

I enjoyed the TAM series the most. My biggest AR disappointment was Aviation Geek Fest sold out before I could get a ticket. I still had a nice time in Seattle, and the boarding the Concorde at the Museum of Flight was a real treat, but it was still a pretty big bummer…
Looking forward to what will come in 2015. I have been reading since almost day 1, it is kind of wild to see the growth of the site!

Blaine Nickeson

Hi James – AGF was crazy – sold out in like 10 minutes. Supply vs. demand really hurt on that one. We were just as surprised as you. Happy New Year!

Blaine, AirlineReporter

Great ! But it would be better if you post some Indian aviation stories…

Leave a Reply

Your email address will not be published. Required fields are marked *