Browsing Tag: Alaska Airlines

Alaska's new flagship lounge is huge, comfortable, and offers great views of the runways at SEA

Alaska’s new flagship lounge is huge, comfortable, and offers great views of the runways at SEA

Alaska Airlines has upped their game by opening a huge new flagship lounge at Seattle-Tacoma International Airport on July 12. We got to tour the new lounge during a media preview the day before it officially opened.

Plenty of room to sip that coffee

Plenty of room to sip that coffee

The new lounge is part of a $658.3 million update that the airport is currently building at the North Satellite facility; with the completion of this phase, the work is approximately 1/3 complete, according to Sea-Tac Airport Managing Director Lance Lyttle. Construction got underway back in February, 2017.

The project adds eight gates, 255,000 square feet of space, and several new restaurants and shops to the airport.

Alaska Air captain raises the lucky (or unlucky) Copper River Salmon

“This story again? It feels like Groundhog Day,” Blaine Nickeson, AirlineReporter’s Associate Editor (and my good friend) said to me via email when I forwarded the fact that I was going to cover the arrival of the first Copper River Salmon for the eighth year in a row. He just doesn’t get it. Maybe you don’t either, but I am going to try to explain why I look forward to getting up at 3:30am to welcome some fish to Seattle.

Sure, sure, over the eight years the event has been pretty much the same (although this year was the most different). Historically, a bunch of folks show up at Alaska Cargo at Seattle-Tacoma International Airport, wait for the first Copper River salmon catch of the year to arrive from Alaska, and then have a cook off in the parking lot between three legit Seattle chefs. This year was different because there was no cook off. I will say that I did miss being able to try the salmon, but really the cook off part of the event was just filler and the real excitement was waiting for the plane to arrive.

Beacon on! The Salmon-30-Salmon.

No question the best year was when I was able to fly up to Cordova, Alaska (on a milk run, in a 737 Combi), watch the fishing boats go out, see the “winning” fish be chosen, fly to Seattle with the said fish to the welcome crowd, and then eat the fish after it was cooked up by three fancy chefs. I think that experience really helps me better appreciate what it takes to get from ocean to tummy (like farm to table, but better).

Even with this year having no flight north and no fancy chefs, it was still awesome and I love going. When I reached out to Francis (who writes for us and is an amazing photographer) to see if he wanted to go with me, he was more than excited to come. Upon seeing Blaine’s anti-fish comments, Francis replied “for some reason I can’t stay away, either.” Blaine was hoping for a different angle for this year’s story… I think I found one my friend, but not sure how you are going to feel about it!

Hello beautiful! My Alaska Airlines VIP Airbus A321neo.

Hello beautiful! My Alaska Airlines VIP Airbus A321neo. Yes, it is weird typing “Alaska Airlines” and “Airbus” together.

Change is inevitable — especially in the airline business.  Change can be all fine and dandy when you are talking about it conceptually, but when the time comes, it is not always easy. As you probably know by now, Alaska Airlines and Virgin America merged, and the red/white Virgin livery is quickly being retired. Virgin was known to be a bit risky in their branding and marketing…. and Alaska played it a bit more safe. Although Alaska will be sending the Virgin America brand into the history books, it has been important for Alaska to incorporate some of the Virgin culture into the new merged airline. Not just for the customers who loved the Virgin product, but also for the employees who are in the process of getting to know their new family.

Ironically the Alaska 737 with the More to Love livery celebrating their merger with Virgin was parked next to our A321 at SFO - Photo: Jeremy Dwyer-Lindgren | JDLMultimedia

Ironically, the Alaska 737 with the ‘More to Love’ livery celebrating their merger with Virgin was parked next to our A321 at SFO – Photo: Jeremy Dwyer-Lindgren | JDLMultimedia

I was recently invited to fly down to San Francisco (SFO) to get a first hand look of the new Alaska Airlines product that will soon be found across the fleet. At gate 54B, the airline had set up walls, and inside were a variety of new products to be experienced. Also, there were experts to answer your questions about what was new. There was a special treat, too. What better way to put it all together than to take a special VIP flight on one of their Airbus A321s (that previously flew for Virgin America, obviously)?

I was interested to see the balance Alaska decided on, and get a better idea of my hometown airline’s future.

Beautiful intake fan blades on the Airbus A321neo

Recently, America lost an airline. Well, sort of. The happy Eskimo on Alaska Airlines’ tail got hungry and decided to gobble up Virgin America, the relatively small but much beloved Bay Area-based carrier. As Alaska adopted the fleet and people of Redwood (Virgin America’s old callsign), it started repainting Virgin planes and making plans to replace aircraft interiors with a consistent Alaska product.

But at least for now, remnants of Virgin America’s unique style can still be found … if you know where to look. Try Alaska’s new A321neos, originally ordered by Virgin America. We experienced one firsthand on a transcon flight from Washington Dulles to San Francisco, and were delighted by the spacious seats, cabin comfort, and the very purple Virgin sense of style.

Read on for more photos and videos from this new-yet-nostalgic ride.