Browsing Tag: Livery

Brussels Airlines – Belgium’s flag carrier and part of the Lufthansa group – was forced to shut down operations completely during the first wave of the pandemic last year. Since reopening they’ve been gradually ramping services up again. And to keep the momentum going they recently revealed a complete livery redesign.

It’s a spin on the Eurowhite look that’s been increasingly popular around the world: a white background without solid colors or cheatlines on the fuselage. There’s no more dotted “B” on the tail either, but dots still make an appearance on the tail and the front of the fuselage. The nine orange dots in a 3×3 grid (the new core logo) are all different sizes, representing the diversity of the airline’s crew and customers.

I think the colors are the strongest part of the new design. The gorgeous deep blue text goes nicely with the red on the tail. The new fonts are an improvement too. But all those dots? I think they work better on the longer A330 (see the lower-right pic above). But on the A320 they cover more of the fuselage, and the plane ends up looking like it has technicolor chicken pox. Your overall opinion of the livery likely depends on your attitude towards the Eurowhite look. But compared with the dated prior livery, it’s definitely a change for the better. Another clear win is that white paint is lighter and reflects more heat, which offers a degree of environmental benefit.

Comment below to let us know what you think of the new look, livery enthusiasts!

All images courtesy of Brussels Airlines. 

Coinciding with the upcoming Veterans Day holiday, Alaska Airlines has unveiled its newest special livery, a patriotic-themed scheme titled “Honoring Those Who Serve.”

The Oct. 26 event had all the seriousness and dignity of a military function, and attention was called to the airline’s Fallen Soldier Program, which is designed to ensure that a fallen soldier’s remains are treated with respect and dignity while being transported on Alaska’s aircraft. The livery includes a special crest near the rear cargo door that represents the program.

The event was held inside Alaska's huge maintenance hangar at Seattle-Tacoma International Airport

The event was held inside Alaska’s huge maintenance hangar at Seattle-Tacoma International Airport

The brand-new 737-900ER (registration number N265AK) entered revenue service the following day, and will be used across Alaska’s network.

Main business cabin on Swiss's 777-300ER.

Main business cabin on the Swiss 777-300ER

On June 10, Swiss International Air Lines officially inaugurated its new Boeing 777-300ER (77W) on its first regularly scheduled daily service to the United States. The debut flight took off from Zürich/Kloten Airport (ZRH) and arrived at Los Angeles International Airport (LAX). The 77W is the first Boeing product in Swiss’s mainly-Airbus fleet, and carries 55% more passengers than the Airbus A340-300 (343) it replaces on the ZRH-LAX route. Its first 77W, HB-JNA (delivered on January 29) with its special “Faces of SWISS” livery, made the flight.

A Swiss 777-300ER (HB-JNA) in special "Faces of SWISS" livery. Photo: Swiss

A Swiss 777-300ER (HB-JNA) in special “Faces of SWISS” livery – Photo: Swiss

Swiss gave the public a CGI-based video preview of the all-new aircraft and completely redesigned interior, and AirlineReporter was the first to confirm the delivery date of HB-JNA. We were also one of the few media to be invited to LAX for the inaugural events to take a look with our own eyes. Were we disappointed?

Cathay Pacific has unveiled their new livery - Photo: Bernie Leighton | AirlineReporter

Cathay Pacific has unveiled their new livery – Photo: Bernie Leighton | AirlineReporter

Though there have been clues for over a year as to what Cathay Pacific was doing with their rebranding, it didn’t become fully clear until they recently unveiled it (including a new livery) in Hong Kong.
The previous hints were namely removing red from the boarding passes, corporate letterheads, and other places where customers may see the trademark “brushwing.”

There were even numerous rumors last year that a new livery was coming soon. That turned out not to be the case, but quite a bit of work was going on behind the scenes on the rebranding effort. Now, the world gets to see what Cathay has done to their aircraft.

The completed A350 XWB MSN001 is welcomed by Airbus employees in Toulouse. Photo from Airbus.

The completed A350 XWB MSN001 is welcomed by Airbus employees in Toulouse. Photo from Airbus.

The painting of the first Airbus A350 XWB was completed today in Toulouse, France. The aircraft is sporting the typcial Airbus livery that took about seven days to complete.

The aircraft, MSN001, has also completed flight-test-instrumentation (FTI) verification, engine installation and a subsequent intensive phase of ground vibration tests. Airbus is expecting MSN001 to complete its maiden flight this summer.