American Airline’s new livery on an actual aircraft: Boeing 737-800 (N908NN). Photo by Joe Statz. Click for Larger.
After some additional thoughts on the livery, I wanted to do a second post. I like American Airline’s new livery. Don’t hate me. It seems that most #AvGeeks out there aren’t huge fans. I have to say I wasn’t too sure when seeing the mock-ups of the Boeing 777-300ER, but seeing the livery on a real plane (via photo above), I have to say I like it.
Quite a few people around the internet like the concept, but hate the tail. But looking at this close-up photo of the tail makes me like it even more. I have also seen quite a few people complain that the tail only has 12 stripes versus the actual American flag having 13. No, this is not some conspiracy to over-throw the government. It is pretty obvious that the tail is a representation of the American flag and not an exact duplicate. I mean come on folks. Even US Airway’s flag on their tail has nine stripes, not the proper colors and no stars. Colgan Air had 6.5 (I think) stripes and only five stars.
I come from the perspective of not liking their bare aluminum livery, which I know if loved by most people. Yes, it is classic, but it looks dated to me and made the airline look old (doesn’t help when it is on old planes). But American is making quite a few changes (merger with US Airways or not) and I think this livery matches their desire to change and move into the future.
I asked some of the other AirlineReporter.com writing staff their thoughts:
“It’s boldly patriotic, a welcome and classy update,” Nick Smith.
“I neither love it Nor hate it, it is a livery that is eye catching on the tail but still fairly plain. The new American logo reminds me of the tail design used on Aeroflot and i have heard references to numerous other similarities. The biggest thing this livery reminds me of is Virgin Australia using the southern cross on its tail as a bit of a patriotic feel, and that was just horrible to look at, hopefully this new AA livery makes some people happy,” Malcolm Muir.
“Americans new livery is refreshing, to say the least. However, the design of the tail could use some tweaking. Something on the engines would be nice, too,” Jason Rabinowitz.
“It’s fugly. The logo is amazing though and I love that but the tail just kills it. But I am sure, like JAL’s new scheme, it’ll grow on me. I feel that up-close the tail looks amazing. From a distance it’s an eye-sore,” Brandon Farris.
“It’s bold to say the least. I know that American wanted to do something dramatic to drum up interest as they work their way out of bankruptcy (or via a merger). It’s not a bad livery but it just seems like the tail is a bit over the top and could have been simplified,” Colin Cook.
“I have to say that I am really like the livery. It’s minimalist and retro at the front. The stripes on the tail definitely makes me think “America! Heck Yeah!” and I’m okay with that. Business in the front, party in the back. And like the mullet, very American,” Temo Madrigal.
Look at these two. The new livery on the left and old on the right. Which one looks more modern? This give you second thoughts? Images- Left: Joe Statz Right: Caribb
Give it time. Like Brandon, I remember when I first saw the new JAL livery in concept form. I thought the airline had lost their mind. Seeing it in a photo, it was a bit better, but it really took seeing it in person (and a few months) to fully appreciate it.
There are many people out there who have a long-love for American and seeing such a dramatic change is challenging — I get it. But with the loss of so many airlines and liveries over the years, I think most will also learn to appreciate this livery. Trust me. My guess is it will grow on you — maybe.
This story written by…David Parker Brown, Editor & Founder. David started AirlineReporter.com in the summer of 2008, but has had a passion for aviation since he was a kid. Born and raised in the Seattle area (where he is currently based) has surely had an influence and he couldn’t imagine living anywhere else in the world.
American Airlines new livery shown on a Boeing 777-300ER. Image from American.
From American’s Press Release:
FORT WORTH, Texas, Jan. 17, 2013 — It’s a new year and a fresh new look for American Airlines as the company today unveils a new logo and exterior for its planes, including the already delivered Flagship Boeing 777-300ER aircraft set to fly on Jan. 31. In addition, American plans to continue taking delivery of new planes this year as part of its historic orders for 550 new aircraft. The unveiling of the new logo and livery is the latest step forward in American’s ongoing journey toward building a more modern travel experience for its customers.
“Since placing our landmark aircraft order in July of 2011, we’ve been building anticipation toward a moment in time when the outside of our aircraft reflects the progress we’ve made to modernize our airline on the inside,” said Tom Horton, American’s Chairman and CEO. “While we complete the evaluation of whether a merger can build on American’s strengths, we remain steadfast in each step we take to renew our airline, a step we take with great respect for our name American. Today marks important progress in that journey as we unveil a new and updated look for the first time in more than 40 years.”
American is preparing to take delivery of hundreds of new, lighter aircraft featuring composite materials that must be painted. Since the polished metal look was no longer an option, the importance of the paint selection became critical to honoring American’s silver bird legacy. Silver mica paint was chosen as a way to maintain the silver heritage which American’s people and customers are passionate about, yet progress ahead with a clean new look.
American’s new logo.
“Our new logo and livery are designed to reflect the passion for progress and the soaring spirit, which is uniquely American,” said Virasb Vahidi, American’s Chief Commercial Officer. “Our core colors — red, white and blue — have been updated to reflect a more vibrant and welcoming spirit. The new tail, with stripes flying proudly, is a bold reflection of American’s origin and name. And our new flight symbol, an updated eagle, incorporates the many icons that people have come to associate with American, including the ‘A’ and the star.”
Since entering the restructuring process, American has made a series of strategic investments designed to place customers at the center of all it does and give employees the tools, training and leading technologies they need to provide customers with a uniquely American experience, while also creating growth and opportunity for its people.
Today’s news is a reminder that while there are still significant decisions that need to be made about the future of the company, American remains focused on continuing the forward movement of the many investments that have been announced in the past year, including:
Industry’s Most Modern Fleet: This year, American will take delivery of nearly 60 new aircraft, including the new Boeing 777-300ER which will enter into service on Jan. 31. In July, American will begin taking delivery of Airbus aircraft made of lighter, more fuel efficient composite materials, which must be painted. The airline continues investments to offer state-of-the-art inflight Wi-Fi, in-seat entertainment, universal AC power outlets at every seat, and Main Cabin Extra seating on all mainline aircraft. In addition, American has plans to offer fully lie-flat premium class seats on all of the airline’s widebody aircraft and transcontinental fleet.
Expanded International Service: American strengthens its network this year with expanded service to more destinations worldwide, including more international and domestic routes from Dallas/Fort Worth, more European and domestic service from Chicago O’Hare, new service to Europe from New York, and new service from Miami to Latin America and the Caribbean. This year, American also will begin the following international services: Dallas/Fort Worth â”€ Seoul, South Korea; Dallas/Fort Worth â”€ Lima, Peru; Dallas/Fort Worth ’“ Bogota, Colombia; Chicago O’Hare â”€ Dusseldorf, Germany; New York JFK â”€ Dublin, Ireland; Miami ’“ Pointe-a-Pitre, Guadeloupe; Miami ’“ Fort-de-France, Martinique; Miami ’“ Curitiba, Brazil; and Miami ’“ Porto Alegre, Brazil.
Information in an Instant: The airline announced plans to supply flight attendants, pilots, and maintenance workers with their own tablet devices, designed to give them real-time information and better operational insights to do their job more efficiently. Beginning next month, employees will also be equipped with new technologies at the airport designed to make the travel experience easier and more convenient.
Top-Notch Onboard Experience: Earlier this month,the airline rolled out new enhancements in premium class cabins on international routes, including elegant new china, more menu choices, and a more personalized service similar to a restaurant. In addition, American will expand the availability of Samsung Galaxy tablets for entertainment use in the premium cabins to more routes later this year.
New American Airlines livery in flight. Image from American.
American Eagle and the AAdvantage® program also will get a new look as of today. The first American Eagle plane will fly the new livery beginning in February. Updating the new look across American’s network is a long process and will be rolled out over time to the airline’s airports, interiors and exteriors of aircraft, new uniforms, products and services, and technology platforms like AA.com and the American mobile apps.
American’s new look was created with input from our customers and our people, and in partnership with FutureBrand ’“ a leading global brand consultancy. In addition, American today launches a new advertising campaign designed to showcase the new look. The advertising campaign was developed with agency partner McCann Worldgroup. (end of press release)
Currently there is a Boeing 737-800 in new colors (waiting on photos) in Dallas. American Airlines pointed out to AirlineReporter.com, “the planes are not, and will not be, painted white. The paint covering the fuselage, as you’ve seen, is a silver mica that pays direct homage to the now-former aluminum.”
SO — WHAT DO YOU THINK?!
This story written by…David Parker Brown, Editor & Founder.
David started AirlineReporter.com in the summer of 2008, but has had a passion for aviation since he was a kid. Born and raised in the Seattle area (where he is currently based) has surely had an influence and he couldn’t imagine living anywhere else in the world.
Boeing illustration showing what the Boeing 737 MAX will look like with Icelandair livery.
Boeing and Icelandair announced a commitment today for 12 MAX 8 and MAX 9 aircraft. Currently, the airline only operates the Boeing 757, with a fleet of 23.
“This commitment is the result of our research into what aircraft manufacturers have on offer to help us strengthen and grow our fleet and our network towards the future,” said Bjorgolfur Johannsson, Icelandair Group president and CEO. “We have had a successful relationship with Boeing for decades and we are pleased to continue our cooperation for years to come.”
It appears that the airline will not be replacing their 757 fleet (although some of the older 757s will likely be rotated out of service) with the 737 MAX, but supplementing it.
Icelandair currently only operates the Boeing 757. Image by: Daniel Jones / djlpbb40.
“Over the past decades, Icelandair has successfully utilized its all-Boeing 757 fleet to establish its Reykjavik-based hub as an important gateway between Europe and North America,” said Todd Nelp, vice president of European Sales, Boeing Commercial Airplanes. “The introduction of the 737 MAX to Icelandair’s operation will complement its existing 757 fleet and ensure the carrier’s continued expansion across both continents, offering significant fuel saving with unrivaled passenger comfort.”
The Icelandair livery has always looked quite impressive on the Boeing 757 and I feel almost equally so on the MAX. One has to love those yellow nacelles.
This story written by…
David Parker Brown, Editor & Founder. David started AirlineReporter.com in the summer of 2008, but has had a passion for aviation since he was a kid. Born and raised in the Seattle area (where he is currently based) has surely had an influence and he couldn’t imagine living anywhere else in the world.
The first Thai Airways International (THAI) A380 rolled out of the Airbus paint shop during June 2012, marking completion of its painting and cabin installation work. Hi-Res Photo — Click for larger. Photo by Airbus.
The airline’s first double-decker has also completed interior installation and will now go through its final phase of ground and flight tests in Hamburg, before the aircraft will be believered to THAI sometime during the third quarter of 2012.
THAI will become the ninth operator of the A380 and the airline has firm orders for six A380s.
The first A380 for Malaysia Airlines (MAS) was unveiled today bearing its special celebration livery, ahead of entry-into-service next week on the Kuala Lumpur-London route. Hi-Res image — click for larger. Image from Airbus.
Airbus also showed off Malaysia Airlines (MAS) first A380, sporting a special “celebration livery.” The A380’s new paint scheme was added post-delivery and highlights the A380 as the flagship for the airline. The plane will start operations on the MAS Kuala Lumpur-London route next week and is configured in three classes with a total of 494 seats.
Three great Alaska Airlines Timbers livery. Which is your favorite? Images from Alaska Airlines. Click for larger.
The selection process had to be rigged! Back in February, Alaska Airlines had a competition to allow people to design a new Portland Timbers livery that would fly on a Boeing 737-700. I created, what I think was a pretty rad livery and it is not one of the finalists? I smell scandal. Okay, I really didn’t submit that and the three that are the finalists are much better than mine.
Let’s have a little fun. Which of these three liveries do you like best? #1, which was designed by Paul Wright, #2 designed by John Bode or #3 which was done by Lee Zeman.
Don’t stress too much over the vote, since it really doesn’t matter too much. You see, Alaska has already made their decision. Alaska liked Wright and Bode’s designs so much, they are going to combine them and make one super livery.
About 500 fans submitted their livery ideas to Alaska Airlines and the winners were selected by folks from Alaska and the Portland Timbers. Zeman’s livery ended up getting second place and there were seven others with honorable mentions. Bode and Wright not only get to see their artwork fly around Alaska’s route, but also get a VIP trip to the Timbers home opener on April 14th.