Coinciding with the upcoming Veterans Day holiday, Alaska Airlines has unveiled its newest special livery, a patriotic-themed scheme titled “Honoring Those Who Serve.”

The Oct. 26 event had all the seriousness and dignity of a military function, and attention was called to the airline’s Fallen Soldier Program, which is designed to ensure that a fallen soldier’s remains are treated with respect and dignity while being transported on Alaska’s aircraft. The livery includes a special crest near the rear cargo door that represents the program.

The event was held inside Alaska's huge maintenance hangar at Seattle-Tacoma International Airport

The event was held inside Alaska’s huge maintenance hangar at Seattle-Tacoma International Airport

The brand-new 737-900ER (registration number N265AK) entered revenue service the following day, and will be used across Alaska’s network.

The honor guard included members of the Patriot Guard Riders motorcycle organization

Alaska Airlines CEO Brad Tilden called attention to the small group of the airline’s maintenance technicians who conceived the idea for the livery, adding that “I want to give a special thank you to the members of our Fallen Soldier program for their continued passion and dedication.”

Alaska Airlines CEO Brad Tilden addresses the crowd

Alaska Airlines CEO Brad Tilden addresses a crowd of active-duty military personnel, veterans, and Alaska Air employees

 

A military chaplain blessed the plane at the end of the event

Alaska Airlines employees bow their heads during the aircraft’s dedication ceremony. A symbolic crest representing the Alaska Airlines Fallen Soldier Program is located to the right of the airplane’s aft cargo door — Alaska Airlines says the program ensures a fallen soldiers remains are treated with respect and dignity while being transported on company aircraft.

 

A member of the honor guard watches the proceedings

Dragon Sollitt of the Washington State Patriot Guard Riders looks on as Alaska Airlines CEO Brad Tilden speaks. Sollitt served three tours in Iraq and two in Afghanistan.

 

A detail of the artwork on the 737-900's split-scimitar winglets

A detail of the artwork on the 737-900’s split-scimitar winglets

 

A quote from President Calvin Coolidge is printed near the forward boarding door: "No person was ever honored for what they received. Honor has been the reward for what they gave."

A quote from President Calvin Coolidge is printed near the forward boarding door: “No person was ever honored for what they received. Honor has been the reward for what they gave.”

Alaska Airlines also shared this time-lapse video of the plane being painted. We think you’ll appreciate it.

ASSOCIATE EDITOR - SEATTLE, WA Francis Zera is a Seattle-based architectural, aerial, aviation, and commercial photographer, a freelance photojournalist, and a confirmed AvGeek.

http://www.zeraphoto.com
Flying Around Japan with ANA
3 Comments
JeffinMass

This is by far one of the nicest liveries I have seen in a long time. Congrats! to AS and their design team. I am looking forward to photographing it. I only hope that Skymarks will be releasing this in both 1/130 and 1/100.

Aircraft was sensational Francis, one of the most beautiful aircraft.

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