Coinciding with the upcoming Veterans Day holiday, Alaska Airlines has unveiled its newest special livery, a patriotic-themed scheme titled “Honoring Those Who Serve.”
Col. Garin Tentschert is the chief pilot for the airline’s Seattle base
Members of the honor guard stand at attention during the ceremony
The livery features a stylized American flag design on both sides of the split-scimitar winglets
The Oct. 26 event had all the seriousness and dignity of a military function, and attention was called to the airline’s Fallen Soldier Program, which is designed to ensure that a fallen soldier’s remains are treated with respect and dignity while being transported on Alaska’s aircraft. The livery includes a special crest near the rear cargo door that represents the program.
The event was held inside Alaska’s huge maintenance hangar at Seattle-Tacoma International Airport
The brand-new 737-900ER (registration number N265AK) entered revenue service the following day, and will be used across Alaska’s network.
The honor guard included members of the Patriot Guard Riders motorcycle organization
Alaska Airlines CEO Brad Tilden called attention to the small group of the airline’s maintenance technicians who conceived the idea for the livery, adding that “I want to give a special thank you to the members of our Fallen Soldier program for their continued passion and dedication.”
Alaska Airlines CEO Brad Tilden addresses a crowd of active-duty military personnel, veterans, and Alaska Air employees
Alaska Airlines employees bow their heads during the aircraft’s dedication ceremony. A symbolic crest representing the Alaska Airlines Fallen Soldier Program is located to the right of the airplane’s aft cargo door Alaska Airlines says the program ensures a fallen soldiers remains are treated with respect and dignity while being transported on company aircraft.
Dragon Sollitt of the Washington State Patriot Guard Riders looks on as Alaska Airlines CEO Brad Tilden speaks. Sollitt served three tours in Iraq and two in Afghanistan.
A detail of the artwork on the 737-900’s split-scimitar winglets
A quote from President Calvin Coolidge is printed near the forward boarding door: “No person was ever honored for what they received. Honor has been the reward for what they gave.”
Alaska Airlines also shared this time-lapse video of the plane being painted. We think you’ll appreciate it.
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