Today I pay my respects to a little-known (now defunct) UkrainianÂ airline by honoring their wild livery and individualism. Donbassaero’s bold, in-your-face paint scheme oddly reminds me of something you might see on a 1970s muscle car like the Oldsmobile 442.
This livery and airline is extra special. You see, while the rest of the world’s airlines were trending towards boring, mostly white (read: cheap) liveries referred to as “Eurowhite,” Donbassaero did the opposite.
I’ll be the first to admit it, I absolutely despise Eurowhite liveries. Unfamiliar with Eurowhite? The term refers to an all/mostly white plane with a bit of decoration here and there.
A Eurowhite livery is cheap, boring, uninspired and a huge loss from a branding and brand recognition perspective. Be that as it may, it’s a trend that started in Europe and quickly spread across the world. But not all is lost, let’s examine an airline that managed to take a boring concept and spruce it up a bit. Never thought I’d say it, but this is a Eurowhite livery that I’m a fan of.
Madrid-based Pullmantur Air recently changed up its livery and it is quite the drastic change from the old livery if do say so myself. The fuselage of their aircraft is still predominantly of a white paint scheme, but the tail, forward section and winglets are now proudly sporting aqua & navy blue paint.
This charter airline, founded in 2003, currently operates a fleet of four 747-400s out of Madrid Barajas International Airport (MAD).
What is better than one new awesome livery? Two of course. Yesterday, Air New Zealand revealed not just one new livery, but two. The livery is much more than just a fancy new design; It is also the start of a $20million marketing partnership between the airline and Tourism New Zealand.
“We are delighted to reveal our new aircraft livery which would not have been possible without the support of Tourism New Zealand and New Zealand Trade and Enterprise,” Air New Zealand Chief Executive Officer Christopher Luxon stated in a press release. “The new-look livery is distinctive and iconic and we believe will inspire a sense of pride in New Zealanders.”
The new livery features the official New Zealand Fern Mark and is a bit reminiscent of the highly popular All Blacks livery design previously seen on the 777. This change also celebrates black becoming the airline’s new brand color.
In the coming year, Air New Zealand will introduce the new design first on the 787-9 Dreamliner and then to the rest of the fleet.Â According to the airline the, “majority of the fleet will sport the white livery, with the black version reserved for a few select planes.” My bet is the first 787-9 will have the black livery.
In recent history, the airline has seemed a little lost in where they wanted their livery to go. With the introduction of the 777-300ER, the “Pacific Wave,” was removed and then more recently, it was announced the airline would go with a black tail. It might have taken them a while to arrive to this new livery, but holy smokes — what a looker, times two.