Browsing Tag: Livery of the Week

Air Astana Boeing 767-300ER taken at Paine Field by Bernie  Leighton.

Air Astana Boeing 767-300ER at Paine Field – Photo: Bernie Leighton | AirlineReporter.com

Air Astana is an airline based in Almaty, Kazakhstan and is the flag carrier of the country. The airline started operations in 2002 and runs a diverse fleet of aircraft including the Airbus A319, A320, A321, Boeing 757, 767, and the Embraer 190. They also have three Boeing 787 Dreamliners on order. According to the airline, they plan to “expand the fleet to 33 aircraft by the end of 2016, and to 43 aircraft by 2020.”

An in-your-face view of the nose. Photo courtesy of Joe McBride, Kansas City Aviation Department

An in-your-face view of the nose. Photo courtesy of Joe McBride, Kansas City Aviation Department

Today I pay my respects to a little-known (now defunct) Ukrainian airline by honoring their wild livery and individualism. Donbassaero’s bold, in-your-face paint scheme oddly reminds me of something you might see on a 1970s muscle car like the Oldsmobile 442.

This livery and airline is extra special. You see, while the rest of the world’s airlines were trending towards boring, mostly white (read: cheap) liveries referred to as “Eurowhite,” Donbassaero did the opposite.

Photo courtesy of Joe McBride, Kansas City Aviation Department

An AeroGal Boeing 767-300ER. Photo courtesy of Joe McBride, Kansas City Aviation Department.

I’ll be the first to admit it, I absolutely despise Eurowhite liveries. Unfamiliar with Eurowhite? The term refers to an all/mostly white plane with a bit of decoration here and there.

A Eurowhite livery is cheap, boring, uninspired and a huge loss from a branding and brand recognition perspective. Be that as it may, it’s a trend that started in Europe and quickly spread across the world. But not all is lost, let’s examine an airline that managed to take a boring concept and spruce it up a bit. Never thought I’d say it, but this is a Eurowhite livery that I’m a fan of.