What is better than one new awesome livery? Two of course. Yesterday, Air New Zealand revealed not just one new livery, but two. The livery is much more than just a fancy new design; It is also the start of a $20million marketing partnership between the airline and Tourism New Zealand.
“We are delighted to reveal our new aircraft livery which would not have been possible without the support of Tourism New Zealand and New Zealand Trade and Enterprise,” Air New Zealand Chief Executive Officer Christopher Luxon stated in a press release. “The new-look livery is distinctive and iconic and we believe will inspire a sense of pride in New Zealanders.”
The new livery features the official New Zealand Fern Mark and is a bit reminiscent of the highly popular All Blacks livery design previously seen on the 777. This change also celebrates black becoming the airline’s new brand color.
In the coming year, Air New Zealand will introduce the new design first on the 787-9 Dreamliner and then to the rest of the fleet. According to the airline the, “majority of the fleet will sport the white livery, with the black version reserved for a few select planes.” My bet is the first 787-9 will have the black livery.
In recent history, the airline has seemed a little lost in where they wanted their livery to go. With the introduction of the 777-300ER, the “Pacific Wave,” was removed and then more recently, it was announced the airline would go with a black tail. It might have taken them a while to arrive to this new livery, but holy smokes — what a looker, times two.
|This story written by… David Parker Brown, Editor & Founder.|
David started AirlineReporter.com in the summer of 2008, but has had a passion for aviation since he was a kid. Born and raised in the Seattle area (where he is currently based) has surely had an influence and he couldn’t imagine living anywhere else in the world.