Browsing Tag: Livery of the Week

An in-your-face view of the nose. Photo courtesy of Joe McBride, Kansas City Aviation Department

An in-your-face view of the nose. Photo courtesy of Joe McBride, Kansas City Aviation Department

Today I pay my respects to a little-known (now defunct) Ukrainian airline by honoring their wild livery and individualism. Donbassaero’s bold, in-your-face paint scheme oddly reminds me of something you might see on a 1970s muscle car like the Oldsmobile 442.

This livery and airline is extra special. You see, while the rest of the world’s airlines were trending towards boring, mostly white (read: cheap) liveries referred to as “Eurowhite,” Donbassaero did the opposite.

Photo courtesy of Joe McBride, Kansas City Aviation Department

An AeroGal Boeing 767-300ER. Photo courtesy of Joe McBride, Kansas City Aviation Department.

I’ll be the first to admit it, I absolutely despise Eurowhite liveries. Unfamiliar with Eurowhite? The term refers to an all/mostly white plane with a bit of decoration here and there.

A Eurowhite livery is cheap, boring, uninspired and a huge loss from a branding and brand recognition perspective. Be that as it may, it’s a trend that started in Europe and quickly spread across the world. But not all is lost, let’s examine an airline that managed to take a boring concept and spruce it up a bit. Never thought I’d say it, but this is a Eurowhite livery that I’m a fan of.

Pullmantur's Boeing 747-400. Photo by Ken Fielding.

Pullmantur’s Boeing 747-400. Photo by Ken Fielding.

Madrid-based Pullmantur Air recently changed up its livery and it is quite the drastic change from the old livery if do say so myself. The fuselage of their aircraft is still predominantly of a white paint scheme, but the tail, forward section and winglets are now proudly sporting aqua & navy blue paint.

This charter airline, founded in 2003, currently operates a fleet of four 747-400s out of Madrid Barajas International Airport (MAD).