Browsing Tag: Livery of the Week

Pullmantur's Boeing 747-400. Photo by Ken Fielding.

Pullmantur’s Boeing 747-400. Photo by Ken Fielding.

Madrid-based Pullmantur Air recently changed up its livery and it is quite the drastic change from the old livery if do say so myself. The fuselage of their aircraft is still predominantly of a white paint scheme, but the tail, forward section and winglets are now proudly sporting aqua & navy blue paint.

This charter airline, founded in 2003, currently operates a fleet of four 747-400s out of Madrid Barajas International Airport (MAD).

Air New Zealand's new white fern livery seen on the 787-9 Dreamliner. Image from Air New Zealand.

Air New Zealand’s new white fern livery seen on the 787-9 Dreamliner. Image from Air New Zealand.

What is better than one new awesome livery? Two of course. Yesterday, Air New Zealand revealed not just one new livery, but two. The livery is much more than just a fancy new design; It is also the start of a $20million marketing partnership between the airline and Tourism New Zealand.

“We are delighted to reveal our new aircraft livery which would not have been possible without the support of Tourism New Zealand and New Zealand Trade and Enterprise,” Air New Zealand Chief Executive Officer Christopher Luxon stated in a press release. “The new-look livery is distinctive and iconic and we believe will inspire a sense of pride in New Zealanders.”

The new livery features the official New Zealand Fern Mark and is a bit reminiscent of the highly popular All Blacks livery design previously seen on the 777. This change also celebrates black becoming the airline’s new brand color.

In the coming year, Air New Zealand will introduce the new design first on the 787-9 Dreamliner and then to the rest of the fleet.  According to the airline the, “majority of the fleet will sport the white livery, with the black version reserved for a few select planes.” My bet is the first 787-9 will have the black livery.

In recent history, the airline has seemed a little lost in where they wanted their livery to go. With the introduction of the 777-300ER, the “Pacific Wave,” was removed and then more recently, it was announced the airline would go with a black tail. It might have taken them a while to arrive to this new livery, but holy smokes — what a looker, times two.

Germanwings new livery on an Airbus A320. Photo from Germanwings.

Germanwings new livery on an Airbus A319 (D-AGWT). Photo from Germanwings.

Behold Germanwing’s new livery which was recently painted on an Airbus A319 (D-AGWT). The change is more than just a new design; they are altering the way that they do business as well.

Germanwings was founded in 1997 as a German based low-cost airline and in January 2009, they became a subsidiary of Lufthansa Airlines. Germanwings currently operates a fleet of almost 40 Airbus A319 aircraft, but it will soon grow.

Lufthansa will start moving aircraft to the “new” airline and Germanwings fleet will grow to about 90. Germanwings is set to take over all of Lufthansa’s domestic and European, non-hub flights.

Germanwings previous livery on an Airbus A319. Photo by Jeremy Dwyer-Lindgren.

Germanwings previous livery on an Airbus A319. Photo by Jeremy Dwyer-Lindgren.

Christoph Franz, Chairman of the Executive Board of Deutsche Lufthansa AG stated: “With the ‘new Germanwings’ we are going on the offensive in respect of point-to-point connections. We have developed a convincing array of products and have many years of experience in the low-cost and premium segments. We will combine elements of both in the ‘new Germanwings’ and set new standards in our home market of Europe. This will enable us to operate profitably away from our large hubs again while also exciting our passengers with a modern offering.”

Germanwings new pricing structure is a bit easier to follow than other low cost airlines. Image from Germanwings.

Germanwings new pricing structure is a bit easier to follow than other low cost airlines. Image from Germanwings.

On July 1, 2013, the official “new Germanwings” will start operations with only economy seating, but with three types of service (see the chart above).

Lufthansa’s website states, “True to the motto “Reasonably priced but not cheap”, the airline’s employees will focus all the more on meeting customer’s wishes to the fullest in the future. Passengers will be able to choose from three basic Economy Class modules for this – Best, Smart and Basic.”

The more you pay; the better service you get. Not too difficult.

What do you think of Germanwings new livery? Photo from Germanwings.

What do you think of Germanwings new livery? Photo from Germanwings.

The new livery is a pretty radical departure from the previous one. It moves to a more conservative look, that mirrors Lufthansa.

As far as European-white liveries, I think this one does quite well. The swooping, colorful “W” on the tail goes well with the titles on the side. I only wish that color would have been added to the winglets, but maybe that would have been a bit too much. Lufthansa has probably one of the most simple, yet regal liveries and probably wanted Germanwings to have a bit more of a “fun” or “cost effective” look, while steering clear of the Spirit Airlines or Wizz Air look.

This story written by…David Parker Brown, Editor & Founder.

David started AirlineReporter.com in the summer of 2008, but has had a passion for aviation since he was a kid. Born and raised in the Seattle area (where he is currently based) has surely had an influence and he couldn’t imagine living anywhere else in the world.

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Tiara Air’s Boeing 737-300. Photo courtesy of Tiara Air.

I think more airlines should be named after the kids of their founders. Imagine how much more personal an airline like American would be if it had a name like “Nicole Airlines.”

Tiara Air, based at Queen Beatrix International Airport in Aruba, was founded by Alejandro Muyale and named for his daughter Tiara Muyale. Tiara (the airline) flies to locations in the Carribean and South America, with newly added routs to Caracas, Maracaibo, Fort Lauderdale and St. Maarten. Yes, U.S. citizens, that means Tiara can now make your Aruba dreams come true!

The airline flies two Short 360 twin-engine turboprop aircraft and the Boeing 737-300 seen here.

The livery on this plane is somewhat predictable, though festive. Yellow and blue cheatlines run down the length of the fuselage, with the word “Aruba” and a red star slapped, somewhat awkwardly, onto the forward section. It looks cool, and leaves no question as to the destination of the plane. The blue tail includes the company logo and, what else, a tiara.

What do you think of Tiara Air’s livery on its 737-300?

This story written by…Travis Griffith.Travis is a published author and professional writer who believes in driving fast, flying high and living today like there’s no tomorrow. Automobiles, aviation and travel top the long list of his varied interests.

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