Benny the Bear, an Airbus A319 on approach for Denver International – Photo: JL Johnson | AirlineReporter
It has been a while since we here at AirlineReporter reviewed a mainline Frontier flight, four years to the month, in fact. Since then, Frontier has been freed from Indianapolis-based Republic and has made serious changes to its business model. Denver’s hometown airline and longtime low-cost carrier spent most of 2014 transforming itself into an ultra-low-cost carrier (ULCC). This change was prescribed by the company’s new owners – Indigo Partners. Indigo co-founder William Franke has some experience with ULCCs; in fact he has successfully invested in a number of them, most notably Wall Street’s favorite: Spirit.
I have long wanted to experience Frontier, but the timing and opportunity never worked out. That is until they published a $76 round-trip from Kansas City to Denver. While I wouldn’t necessarily consider myself a “fan” of the ULCC market, domestically they tend to be more interesting than say, the legacies. While I gravitate more to LCCs (like Southwest, Virgin, or JetBlue) it’s fun to check out their ULCC brethren. LCC and ULCC airlines like to suggest that their competitive prices create demand and with a crazy sub $100 fare, I suddenly found a two-day hole right in the middle of my work week.
Frontier Airlines’ new livery, which draws upon their history – Photo: Blaine Nickeson | AirlineReporter
Frontier Airlines, the Denver-based carrier which has recently been pushing towards “ultra-low-cost carrier” status, today revealed a new livery which draws upon their history. The animal tails remain, but the Saul Bass-designed 70’s-era “F” returns, along with the cheat line arrow off the original DC-3s from the 1950s. (While the “F” is cool, my favorite Saul Bass livery still has to be the United tulip – I want to see a United 787 painted that way!)
Frontier Airline’s new livery seen out in the open in Denver – Photo: Billy Ellion | @PHXSpotters1
Here it is — in the flesh. This is the new Frontier Airline’s livery seen outside of a hangar at Phoenix Goodyear Airport (GYR). It looks almost exactly as the leaked image of the livery — which is not too bad.
On Tuesday, Frontier Airlines will have an official unveiling of the new livery and we are excited to see it in person.
Are these the new liveries of Frontier and Southwest?
Today might go down as “Airline Livery Leak Day.” It appears that the new liveries of both Frontier and Southwest Airlines have leaked on the internet today, which shows that it is hard to hide things from social media.
Southwest Airlines has a media event set up at their headquarters for this Monday and Tuesday, where they have been promoting a big announcement. Similarly, Frontier Airlines has scheduled a media event for Tuesday morning, giving big hints of a livery update. But it appears that the big surprise for both might have been ruined.
The Frontier Airlines’ image shows an evolution of their livery with a retro “F,” but keeping the familiar animals on the tail. Whereas the Southwest livery maintains the same colors, but is more revolutionary in its design.