Browsing Tag: Southwest Airlines

With the Rapid Rewards updates, earning free seats is easier for some but harder for others. - Photo: Southwest Airlines

With the Rapid Rewards updates, earning free seats is easier for some but harder for others. – Photo: Southwest Airlines

Last month Southwest Airlines announced three updates to their Rapid Rewards frequent flyer program. Typically when travel and hospitality rewards programs are updated, it results in a net-negative for consumers. These changes, however, are more of a mixed bag. The updates have also resulted in some confusion. Following the announcement, I received a handful of notes from folks asking for further explanation. It seems that when it comes to Southwest, I’m The Points G… Um, I guess we’ll go with Guru? [Editor: We also considered Gangsta, Gentlemen, Gladiator, Gossiper, Goat, Grumbler, Grizzly, and our favorite Geezer] 

Let’s explore the changes together…

Southwest B738 at HNL following the airline's first Hawaii validation flight in early 2019. - Photo: SWA Media. Edits: JL Johnson

Southwest Airlines’ BYOD IFE is powered by the bump magnified above (A B738 at HNL following the airline’s first Hawaii validation flight in early 2019). – Photo: SWA Media. Edits: JL Johnson

We last looked at the Southwest Airlines BYOD in-flight entertainment (IFE) package back in 2014. At the time, the offering deserved every bit of praise given. But over the past nearly six years, the IFE space has changed a great deal. As a continued frequent Southwest Airlines flyer, when I use their IFE (and in-flight connectivity, IFC) I can’t help but cringe knowing my old review is still out there. Alas, my 2014 piece did not age well, on many fronts.

So let’s set the record straight: How have Southwest’s offerings withstood the test of time?

Photo: Manu Venkat | AirlineReporter

Alert: a new player has entered the game. At long last, Southwest Airlines is flying to Hawaii. It’s a major milestone for the airline, which has had its eyes on the Hawaii prize for a years. So when the first flight departed Oakland for Honolulu on March 17th, the airline threw a BIG party to celebrate.

There were hula dancers, live musicians, cakes, speeches, and (of course) TONS of Hawaiian shirts. Passengers on the flight — who mostly seemed to be Southwest employees and die-hard fans — got luggage tags and flower leis before taking to the skies. And we got to head out onto the airfield to see the flight off. Read on! We have so many photos, you’ll feel like you were there with us.

Photo: Manu Venkat | AirlineReporter