Hainan Airlines, the largest privately operated carrier in China, commenced Los Angeles’s newest non-stop service to the Chinese mainland on January 21. The twice-weekly flights, operated by a Boeing 787-8 Dreamliner, will connect LAX to the capital of Hunan province, Changsha (CSX). AirlineReporter was invited to be on the ramp at LAX for the arrival of the inaugural flight from CSX.
AÂ Background on Hainan Airlines
Hainan Airlines (æµ·å—èˆªç©ºå…¬å¸) is the fourth-largest airline in China, behind state-controlled Air China, China Eastern Airlines, and China Southern Airlines. Based on the southern island of Hainan, the carrier is well-knownÂ within China and has built up a strong reputation globally as well, earning the distinction of being one of only sixÂ Skytrax “Five-Star”-rated airlines, sharing the honor with global heavyweights such as Cathay Pacific, Qatar Airways, and Singapore Airlines.
While the carrier serves the Chicago O’Hare-to-Beijing route, Hainan’s currentÂ overall strategy seems to beÂ connectingÂ the large gateways in China to smaller markets inÂ the U.S. The airline currently flies between:
- Boston to Beijing and Shanghai
- San Jose to Beijing
- Seattle to BeijingÂ and Shanghai
- (Additionally, Toronto to Beijing)
Already boasting a fleet of over 150, Hainan is quickly modernizing its long-haul operations with dozens ofÂ Boeing 787 Dreamliners, havingÂ ten 787-8s already in serviceÂ and another 30 787-9s on order. The super-efficient 787Â enablesÂ the carrier to fly to far-off secondary destinations and support its expansion plans. All flights to the US are operated byÂ 787s.
With the Los Angeles area having an estimated Chinese American population of 400,000, along with the possible connections from other areas (includingÂ nearly 1.35 million in California alone), LAX is a high priority for any carrier to connect to China. However,Â a Chinese government mandate allows only one Chinese carrier toÂ operate each international route from China, and nonstop service betweenÂ LAX andÂ the largest citiesÂ in China are already served by the “Big Three” Chinese carriers: Air China toÂ Beijing;Â China Eastern to Shanghai; and China Southern to Guangzhou.
With Hainan effectively blocked from commencing service from LAX to any of theÂ major gateways inÂ China, itÂ choseÂ to invertÂ its typical strategy, connectingÂ a major AmericanÂ gateway to a smaller Chinese market. Hainan’s new service between LAX and Changsha is the first nonstop flight from the U.S. Â into a “Tier II” city in China.Â Changsha is the 19th largest city in China and has a population of 7 million. Hainan servesÂ 15 domestic destinations nonstop from Changsha.
In the United States, Hainan has codeshare agreementsÂ with Alaska Airlines, American Airlines, Hawaiian Airlines, Jetblue Airways, and VirginÂ America, with a full reciprocalÂ frequent flyer partnership with Alaska, which isÂ based inÂ Seattle and considers Los Angeles a focus city.
LAX to Changsha: Ground and In-Flight Service
Hainan’s 787-8s are outfitted with 213 total seats – 36 in business class and 177 in economy. For all passengers, inflight entertainment with large touchscreens is offered as well as in-seat power. Â Special programming, activities, and meals are available for children. The economy cabin is configured with 9-abreast (3-3-3) seating and 32 inches of pitch.
In business class, the fully 180-degree flat seats are arranged in a 2-2-2 configuration and feature 74 inches of pitch and a 15-inch videoÂ screen. Onboard amenitiesÂ include dine on demand, amenity kits with Bulgari products, pajamas, silk duvet and mattress pad sets for turn-down service, tea service, and an espresso machine. On the ground, Hainan offers private chauffeured car service to and from the airport in both China and the U.S., within a 30-mile radius.
At LAX, Hainan operates out of Terminal 2 (T2), and not out of the Tom Bradley International Terminal (TBIT) that most international carriers use. While T2 does not have the same levelÂ of amenities as TBIT, it isÂ a smaller, recently-renovated terminal with the advantage of being lessÂ busy and not as crowded with passengers, especially at the security checkpoint. Also, for those pressed for time to catch their flight, T2 is positioned closer to the roadway entrance at LAX, whereas TBIT is on the far endÂ of the terminal areaÂ and can take 20-30 additional minutes to reach in heavy traffic.
The check-in counters at T2 are shared, and on theÂ day of the inaugural flight, Hainan utilized the counters typically occupied by Virgin Atlantic. Flight HU7924 operates twice a week on Thursdays and Sundays, with a scheduled departure of 12:35pm. The check-in counter for Hainan is open at 9:00am on the days with departures and closes approximately 30 minutes prior to departure; because the counters are shared, outside those times there isÂ no signage ofÂ Hainan operations in that area.
Premium and economy lines are clearly marked at check-in. On the inaugural flight from LAX to Changsha, there were approximately 120 revenue passengers booked, including three or four business class passengers. On this special day, the staff welcomed the first passengers in line, some of whom arrived as early as 8:00am with the misunderstanding thatÂ Hainan had round-the-clock operations at LAX. Mr. Joel Chusid, the Executive Director for Hainan’s USA operation, spokeÂ a few words to mark the occasion and shook the hand of the first passenger to check in.
Hainan offers premium passengers access to the Air Canada Maple Leaf Lounge. Apart from Air Canada and other Star Alliance airlines, Qatar Airways also uses the lounge, recently having started its own new service out of LAX to Doha. According to lounge manager James Serrano, a few updates are due for the space later this year, especially around the food service area. The lounge is open and airy, with some of the best views of flight operationsÂ anywhere at the airport – something Mr. Serrano was particularly proud of.
LAX invested up to $300 million to improve Terminal 2 itself, and renovations will continue throughÂ 2017. The improvements showed, with wide open, sunlit spaces and plenty of eateries and retail shops available.
LAX to Changsha:Â The Inaugural Festivities
Down in the departure lounge, Gate 22 was used for the inaugural ceremony and departure. The area is actually for both Gate 22 (a jetbridge) and Gate 22A (a bus gate), so there was plenty of room for the event as well as passengers who were on the flight. LAX and Hainan personnel were still setting up the area while we waited for the arrival of Flight HU7923 from Changsha.
An interesting note:Â the cabin crew on hand to greet passengers wasÂ wearing different uniforms than what was featured in our previous coverage of the inaugural flights to San Jose and Seattle, as well as on Hainan’s own website. According to Mr. Chusid,Â the carrierÂ has seasonal uniform changes, with “a lighter weight, light grey uniform in summer and a heavier weight, more formal burgundy uniform (with coats and hats) in winter.” A very nice, elegantÂ touch to Hainan’s brand image, indeed.
Soon we were escorted outside via the Gate 22A stairs down to the ramp, and we made the short walk to the intersection with Taxiway D to wait for the arrival of the 787, registration no. B-2739. It was a great vantage point to seeÂ all the activity in the northern airfield.
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Just after 10:45am, we were given a heads up that HU7923 was on final approach. We had a great view, with Downtown L.A. in the background; luckily the arrival came during aÂ gap in ground traffic, and we had a clear view of B-2739’s landing.
Hainan certainly has one of the most eye-catchingÂ liveries on a 787. Unfortunately, no water cannon salute today, due to California’s severe and ongoing drought; in fact, no fire trucks at all, unlike the inaugural flight for Ethiopian Airlines, where the fire department welcomed that flightÂ arriving from Dublin with just lights-and-sirens.
After the 787 docked with the jetbridge, we headed back up to the departure lounge to wait for some passengers off the inbound flight to be processed by customs and immigration, including Mr. Mu Weigang, the Vice ChairmanÂ of Hainan Airlines, who traveled from Hainan’s base in Haikou to be part of this occasion.
In the meantime, Hainan had a full h’ors d’oeuvres spread out, though the selections were decidedly (and somewhat unexpectedly) very un-Chinese: crostini with chicken salad, egg salad, tuna salad, Italian cold-cuts, and ham/cheese, as well as tuna rolls and a couple of large sheet cakes.
Finally, the VIPs arrived and Mr. Chusid started the eventÂ with a few words, introducing Hainan Airlines to those who were unfamiliar with the brand. HeÂ madeÂ light of the airlines relative obscurityÂ stating, “Hainan Airlines is not as well-known as our ‘golden siblings,'” referring to the other state-operated Chinese carriers, “but we’re more youthful and agile,” further noting that Hainan was founded in 1993, and commenced service to North America in 2008. Mr. Chusid also referenced the long amount of time it took for his airline to get into LAX, thanking Los Angeles World Airports (LAWA) and the Chinese National Tourism Board for their efforts.
Marking the significance of the flight, a few other dignitaries also spoke at the event, including the Chinese Consul General for Los Angeles,Â the deputy executive director of administration for LAWA, the director of the China National Tourism Office in Los Angeles, and a representative from the Los Angeles mayor’s office.
The Consul General, Mr. Liu Jian, remarked how 2016 is the “Year of China-U.S. Tourism” as declared by President Xi Jinping, and that in 2015, 780,000 Chinese citizens visited Los Angeles, making China the second-largest inbound tourism market for the city. Mr. Liu also stated that Hainan’s new service from LAX to a Tier II city marks an important milestone in developing the trade and tourism relationship between the two countries.
Previously in Seattle at Hainan’s inaugural ceremony for its flightÂ to Shanghai, the Port of Seattle estimated that each new flight from China represents $75 million of additional economy activity annually to the region. ExtrapolatingÂ data from LAWA, each additional daily flight to Los AngelesÂ would bring in an additional $600 million of annual economic activity to Southern California.
Mr. MuÂ then took toÂ the podium to share his thoughts on his company’s achievement in accessing the Los Angeles market. Through his interpreter, he shared how he visited Los Angeles 20 years ago, and since then has had the personal desire to bring his airline to LAX. To paraphrase: mission accomplished.
The ceremony wrapped up with a presentation of a certificate from the mayor’s office, a ribbon cutting (essential for any inaugural event), and cake cutting.
With the delayed arrival of Mr. MuÂ and other VIPs from the inbound flight, boarding for HU7924 was pushed backÂ and the flight departed approximately one hour late, but still arrived in Changsha ahead of its scheduled 7:20pm arrival time.
With the relentlessÂ demand for air travel in ChinaÂ unaffected by the downturn of the Chinese economy, Hainan’s investment in international expansion, supported byÂ efficient, modern aircraft and an enhanced passenger experience, is surely a recipe for success.
Update: An earlier version of this story misidentified Mr. Hou Wei, Vice President of Hainan Airlines, as the airlines’ executive in attendance. Due to a last-minute change, Mr. Hou was not able to travel to Los Angeles. Mr. Mu Weigang, Vice Chairman of Hainan Airlines, attended the ceremony instead.
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