Dallas Love Field’s terminal area with restaurant and bar
In 1974, as Dallas/Fort Worth Airport opened to serve as the main regional airport and airlines moved their flights across town to the new facility, apart from one. Southwest AIrlines decided that their home at Love Field was the best way to service their customers, and from that moment on, the history of the airport would be tumultuous.
In 1979, the Wright Amendment, named after Fort Worth Congressman Jim Wright, set about restricting the airport to certain limitations. As the years went on, the amendment has had a number of changes, easing some of the restrictions.
The Wright Amendment originally restricted airlines with aircraft of greater than 56 seats to only fly services within Texas, or to the four neighboring states of New Mexico, Louisiana, Arkansas, and Oklahoma. Southwest expanded their services out to those states, but the amendment was a severe restriction on their ability to really become the airline that they wanted.
As the years went on, further changes were made, adding Alabama, Kansas, Mississippi, and eventually Missouri to the state list. The biggest changes came in 2006 though, when the repeal of the Wright Amendment began. Although the original changes in 2006 would allow through-ticketing (previously, if you wanted to fly say Dallas to Denver, you would need to have two separate tickets, one to get you to an intermediary city like Albuquerque or Kansas City, the other onto Denver). Eventually, in 2014, the 2006 amendment/repeal would allow long-haul flights directly out of Dallas Love Field.
The Southwest Airlines NOC with screens showing airline operations
In May of this year, Southwest Airlines unveiled a new crown jewel at their Dallas Love Field headquarters: their Network Operations Control (NOC). If the employees are the heart of the airline, the brain that keeps the airline moving day in and day out is the NOC.
During Media Day, we were given a tour of the NOC — it almost felt like being in Batman’s lair.
When I lived in Australia, there were not many choices in the way of special liveries. With only a handful of airlines and maybe one or two planes in a fleet with the occasional sticker on the side, there wasn’t diversity. But here in the US, you have many, many different options — which is exciting for a spotter like myself.
The one airline that astounded me as to how many special offerings they have was Southwest.
Southwest’s Florida One shows the states seal on the front of the plane – Photo: JL Johnson | AirlineReporter
Southwest has many different special liveries, but the most entertaining ones to me are the state liveries. The state liveries are based upon some of the airline’s more prominent destinations. Texas, California, Arizona, New Mexico, Nevada, Maryland, Florida… even Illinois. They are all named in the same pattern as well. Generally, the aircraft wears the name of the state and then One. For instance New Mexico’s aircraft is “New Mexico One.” California would be California One, but of course everyone knows there is an exception to the rule and that is, of course, Texas. They call their plane “Lone Star One.” The good news with Southwest’s recent fleet-wide livery change is that these special aircraft will not be disappearing!
The Southwest Airlines Deck Bar dedicated to its original founder
It is a Monday, your first day on the job with Southwest Airlines. You are nervous and want to make a good impression. You know that whatever you do on your first day, you want to make sure you don’t embarrass yourself, ensuring a second day. That sounds like something that would be going through a new hire’s head right?
ell, the thing is, every Monday all new hires at Southwest Airlines have the best first day introduction to the airline – the Southwest Deck Party.
View of Love Field from the Southwest HQ deck
Every Monday, Southwest Airlines has a “Deck Party” at their Dallas Love Field Headquarters. Located on the 3rd Floor, the deck overlooks the runways and the terminal at the airport and is a large open area that is ideal for a bit of a party.
To introduce new hires to the company’s culture, and more than likely to help all company employees relax, Southwest hosts this party with drinks and snacks provided. Not just things to eat or drink either; their are sometimes themed events, but there is always some kind of music.
If Southwest wanted to keep their full low-fare personality, I think I could get behind the new livery a bit more. But with going after more business travelers, the design says more “party,” than “all business.”