The first thing you see when boarding a Turkish 777
Turkish Airlines is, or should be, well known amongst AvGeeks for their hospitality and commitment to passenger experience. The airline has positioned itself as a “European carrier” which might raise eyebrows to those in the West. Most would reasonably assume Turkey to be a resident of an ambiguous neighborhood we Westerners label as the “Middle East.” For what it’s worth, about half of Istanbul, including the airport, the airline’s headquarters, and various operations are indeed on the European continent. Turkey, as it turns out, is a country divided between two continents, giving real meaning to the phrase “East meets West.” The European side is separated from the majority of the country (the Asian side) by a naturally occurring strait referred to as the Bosporus.
My 777-300ER for the ride from Chicago to Istanbul
Why does all of this matter? Because it gives Turkish Airlines a competitive advantage. It’s easier to go after the European carriers than try to compete in terms of obscenely lavish passenger experience offered by the big three Middle East airlines (ME3). And, let’s be honest. When we think of European carriers, is an overwhelming commitment to passenger experience something that comes to mind? Likely not. It is no wonder then that Turkish Airlines maintains the title of Best Airline in Europe, according to Skytrax.
So how does Turkish differentiate itself from the pack? By offering reasonably priced fares bundled with excellent service and gourmet food. Gourmet food on a plane? Some might think those concepts are mutually exclusive. I beg to differ…
My business class seat on China Eastern – Photo: Jason Rabinowitz
China Eastern is not an airline I ever really expected to fly. With a fleet of new Boeing 777-300ERs, the opening of a new route to Chicago, and a small investment from Delta Air Lines, China Eastern is modernizing and becoming a real player in the North American market. When I saw a fare posted of $650 round-trip between New York and Japan, I jumped at the opportunity to give this airline a try.
My routing was New York JFK to Osaka, Japan via Shanghai, returning from Tokyo Narita back to New York. On the first leg to Shanghai, China Eastern graciously upgraded me to business class in order to experience the new product.
A Boeing 777-300ER at Paine Field showing China Eastern’s new livery- Photo: Bernie Leighton
At JFK, China Eastern departs from Terminal 1 and uses the recently renovated Air France lounge. Although this flight departed at 2:00 am (thanks for nothing, daylight saving time), the lounge was actually surprisingly crowded. As boarding time neared, I headed to the gate to find utter chaos. Lines of passengers extended in every direction with no signage to tell anyone where to stand. Eventually, gate agents put up a few signs, but that should have been done much earlier. A hectic boarding process sets a negative tone for a 15-hour flight. The same hectic process was applied to all four of my flights, indicating that China Eastern has a systemic problem with orderly boarding.
During the recent ITB exhibition in Berlin, Emirates revealed its new Boeing 777 business class product – Photo: Jacob Pfleger | AirlineReporter
During the recent ITB travel exhibition in Berlin, Emirates revealed its new business class seat which will become standard on all Boeing 777-300ER aircraft delivered from November 2016. This includes the future Boeing 777X, when it eventually enters into service. I was fortunate enough to take a look at this new business class seat from Emirates and develop an opinion on it.
As predicted, Emirates has chosen to maintain its 2-3-2 layout with the new business class – Photo: Jacob Pfleger | AirlineReporter
Prior to the official reveal of the new seat, there was much talk in the industry about this new product for the 777. While Emirates remained reasonably tight-lipped, it did reveal that the new product would remain in the existing 2-3-2 layout. My initial impression of the seat was that, despite being on the slightly narrow side, the legroom is vastly increased, as is the size of the IFE screen, which is one of the biggest I have seen in business class.