The Boeing 737 MAX 8 – Image: Boeing
Today, Air Canada, in a surprising move, has decided to replace their current Airbus narrowbody fleet with the offering from the competition – the Boeing 737 MAX.
They have ordered a total of 61 of the aircraft, with 33 going to the MAX 8 and 23 to the larger MAX 9. Â The “up to 109” part of the transaction comes from 30 purchase rights and 18 options. At list prices, the firm orders would be a transaction of over six billion dollars, but you better believe that the airline made a stellar deal for the planes.
“We are pleased to announce our agreement with Boeing for the purchase of 737 MAX aircraft as part of the ongoing modernization of Air Canada’s fleet,” said Calin Rovinescu, President and CEO of Air Canada. “Renewal of our North American narrowbody fleet with more fuel efficient aircraft is a key element of our ongoing cost transformation program and the enhanced passenger cabin comfort provided by the Boeing MAX will help us to retain Air Canada’s competitive position as the Best Airline inÂ North America. Our narrowbody fleet renewal program is expected to yield significant cost savings. We have estimated that the projected fuel burn and maintenance cost savings on a per seat basis of greater than 20 per cent will generate an estimated CASM reduction of approximately 10 per cent as compared to our existing narrowbody fleet.”
By 2019, Air Canada plans to have an all Boeing long-haul fleet, and a majority Boeing short-to-medium haul fleet.Â Currently, the airline operates a fleet of 27 Airbus A319s, 36 A320s and 10 A321s.
AAâ€™s first Airbus A319 departs from Hamburg on its delivery flight. All of Americanâ€™s A319s will be delivered with the new sharklets. Image: American Airlines
Reported from Fort Worth by: Jack Harty, Senior Correspondent Archive.com and re-printed with permission.
The â€œNew Americanâ€ is arriving along with a new aircraft almost every week. With each delivery, American is slowly introducing a brand-new onboard product that first debuted on their Boeing 777-300ERs and continues to make its way into the fleet with the delivery of their first A319 aircraft. In February, American Airlines and US Airways announced plans to merge which would help form the â€œNew American.â€
However, the Department of Justice filed a motion to stop the merger last week, citing that competition would be decreased. At this time, it’s not clear if a merger with US Airways will be part of the â€œNew Americanâ€, though many in the industry feel that the merger will happen after AA agrees to concessions, such as surrendering significant slots at Washington Reagan National Airport.
At a minimum, the merger closing will be pushed back from the 3rd to 4th quarter of 2013. Even if American and US Airways do not complete their merger, it is evident that American Airlines is going through a transformation as they build the â€œNew American.â€
On August 14th, American Airlines unveiled their first A319 in the United States to employees and press; we were invited.
Germanwings new livery on an Airbus A319 (D-AGWT). Photo from Germanwings.
Behold Germanwing’s new livery which was recently painted on an Airbus A319 (D-AGWT). The change is more than just a new design; they are altering the way that they do business as well.
Germanwings was founded in 1997 as a German based low-cost airline and in January 2009, they became a subsidiary of Lufthansa Airlines. Germanwings currently operates a fleet of almost 40 Airbus A319 aircraft, but it will soon grow.
Lufthansa will start moving aircraft to the “new” airline and Germanwings fleet will grow to about 90. Germanwings is set to take over all of Lufthansa’s domestic and European, non-hub flights.
Germanwings previous livery on an Airbus A319. Photo by Jeremy Dwyer-Lindgren.
Christoph Franz, Chairman of the Executive Board of Deutsche Lufthansa AG stated: â€œWith the â€˜new Germanwingsâ€™ we are going on the offensive in respect of point-to-point connections. We have developed a convincing array of products and have many years of experience in the low-cost and premium segments. We will combine elements of both in the â€˜new Germanwingsâ€™ and set new standards in our home market of Europe. This will enable us to operate profitably away from our large hubs again while also exciting our passengers with a modern offering.â€
Germanwings new pricing structure is a bit easier to follow than other low cost airlines. Image from Germanwings.
On July 1, 2013, the official “new Germanwings” will start operations with only economy seating, but with three types of service (see the chart above).
Lufthansa’s website states, “True to the motto â€œReasonably priced but not cheapâ€, the airlineâ€™s employees will focus all the more on meeting customerâ€™s wishes to the fullest in the future. Passengers will be able to choose from three basic Economy Class modules for this â€“ Best, Smart and Basic.”
The more you pay; the better service you get. Not too difficult.
What do you think of Germanwings new livery? Photo from Germanwings.
The new livery is a pretty radical departure from the previous one. It moves to a more conservative look, that mirrors Lufthansa.
As far as European-white liveries, I think this one does quite well. The swooping, colorful “W” on the tail goes well with the titles on the side. I only wish that color would have been added to the winglets, but maybe that would have been a bit too much. Lufthansa has probably one of the most simple, yet regal liveries and probably wanted Germanwings to have a bit more of a “fun” or “cost effective” look, while steering clear of the Spirit Airlines or Wizz Air look.
|This story written by…David Parker Brown, Editor & Founder. |
David started AirlineReporter.com in the summer of 2008, but has had a passion for aviation since he was a kid. Born and raised in the Seattle area (where he is currently based) has surely had an influence and he couldn’t imagine living anywhere else in the world.
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Batavia Air Airbus A320 in the airline’s newest livery. Image by Christian Volpati / Wikipedia.
Batavia Air is based in Jakarta, Indonesia and was founded in 2002.Â The airline mostly operates flights with-in Indonesia, but also to China, Malaysia, Saudi Arabia, Singapore and Timor-Leste.
The airline is in the process of upgrading their fleet. Right now they have a mixture of over 30 aircraft including the AirbusÂ A320, A321, A330, Boeing 737-300, 737-400 and a 737-500.
Their newest livery is a nice combination with a front white fuselage, but colored tail. Their previously livery looks familiar, with a bit more white, but with the aircraft type clearlyÂ labeledÂ on the side. However, nothing is quite as classic as theirÂ originalÂ livery with a double cheatline.