Stories by Francis Zera

EDITOR-AT-LARGE / LEAD PHOTOGRAPHER - SEATTLE, WA Francis Zera is a Seattle-based architectural, aerial, aviation, and commercial photographer, a freelance photojournalist, and a confirmed AvGeek.

http://www.zeraphoto.com
PLAY currently operates flights between Iceland and Europe using new Airbus A321NEO and A320 NEO jets. Image courtesy PLAY

  There has been a surge in international low-cost carrier (LCC) offerings, and in the past few months Northern Pacific, Norse Atlantic, and PLAY have all announced plans to commence service to the United States. PLAY will launch service between the the north New York City metro area and 22 European destinations via its Reykjavik […]

In what Icelandair’s director of marketing Gàsli S. Brynjólfsson describes as “More of a refresh, not a total change,” the airline has begun rolling out an updated livery and associated marketing collateral. Icelandair’s current branding was last updated in 2006. “We needed to strengthen our story and the emotional part of the brand,” Brynjólfsson said. “Icelandair culture has changed a lot, it’s much more relaxed than it was before.”

For perspective, he explained that the idea was to democratize the brand, as the current white, blue, and gold livery had been seen as a bit stuffy. “We took the gold out – it came up a few times in the talks with experts and focus groups that the gold-and-blue feels a bit royal – Icelandair is not a royal airline – Iceland is very democratic with small power differences,” he said.

“We are so much like a normal Icelandic company – the power distance between people is very little – we’re a company of equals, so that’s something that needs to be represented in the brand,” he explained. For those who are fans of the airline’s iconic special liveries like Hekla Aurora and Vatnajökull (the glacier livery), he was reassuring. “We’re definitely going to continue to have special liveries.” But don’t expect to see the new livery on the airline’s substantial 757 fleet.

“I doubt that we will do the refresh on the 757s – we’re doing just the MAX to begin with. The fate of time for those planes (the older 757s), combined with the cost of changing those planes, would not be reasonable.” He did say the airline’s two 767s would likely receive the makeover at some point.

Planning to connect cities in the United States to Japan and Korea via its hub at Ted Stevens International Airport in Anchorage, Alaska, a la Icelandair’s routes to Europe via Reykjavik, Northern Pacific Airways (NPA) rolled out their first painted 757-200 at an extravagant event at southern California’s San Bernardino International Airport (SBD). The airline […]