Today, LATAM announced their new unified branding, under which the LAN and TAM airline brands will be combined.
Today’s release confirms the livery rumors that savvy AvGeeks have seen floating around, including an in-the-wild spotting during the Boeing plant tour at this year’s Aviation Geek Fest.
LATAM’s first flight of the new livery will be on May 5, 2016, using the Boeing 767. We look forward to some real-life shots of the livery to share with you.
Here’s an excerpt from the press release:
“In the coming days, aircraft with the new LATAM image will take to the skies, representing an historic milestone for the leading airline group in Latin America,” said Enrique Cueto, CEO of LATAM Airlines Group. “It will be a gradual change with the principal objective of simplifying and improving the travel experience of our passengers.
“In the coming weeks, our passengers will start to experience LATAM with the ability to book tickets via the LATAM website, accumulate kilometers using LATAM’s frequent flyer program, check-in at LATAM counters, relax in LATAM VIP lounges and most significantly, fly on LATAM-branded aircraft. We will continue to optimize the most extensive route network in Latin America, the most modern fleet in the region and invest in digital solutions to offer our passengers a more personalized travel experience.”
The first flight of a LATAM-branded aircraft, a Boeing 767, will depart from Rio de Janeiro on 1 May on a one-off journey to Geneva to collect the Olympic torch. The specially prepared aircraft will then return on 3 May to Brasilia, the starting place of the Rio 2016 Olympic Torch Relay between more than 300 Brazilian cities.
On 5 May, the first three commercial flights of aircraft with the new LATAM image will operate the following routes: São Paulo-Santiago (a Boeing 767 service departing São Paulo at 09:05 local time); Santiago-Lima (an Airbus A319 service departing Santiago at 09:10 local time); and São Paulo-Brasilia (an Airbus A319 service departing São Paulo at 14:20 local time).
More than 50 aircraft are anticipated to be rebranded before the end of 2016 and the fleet-wide process is expected to be finalized in 2018. Repainting takes on average six to 12 days per plane and will be scheduled in accordance with routine maintenance to maximize efficiency.
So, what do you think of the new look?