ā‰”

Browsing Tag: Branding

LATAM's new livery on the Boeing 787-9 - Image: LATAM

LATAM’s new livery on the Boeing 787-9 – Image: LATAM

Today, LATAM announced their new unified branding, under which the LAN and TAM airline brands will be combined.

LATAM livery on the Airbus A350 - Image: LATAM

LATAM livery on the Airbus A350 – Image: LATAM

Today’s release confirms the livery rumors that savvy AvGeeks have seen floating around, including an in-the-wild spotting during the Boeing plant tour at this year’s Aviation Geek Fest.

Alaska employees cheer on the new livery

Alaska employees cheer on the new livery

Earlier today, Alaska Airlines unveiled a new look, livery, and brand to 1,800 employees. The branding is noticeably different, but still is easily recognizable. Fresh, clean, and more of an evolution than revolution. I like it. I actually really like it.

BONUS: Checking out the new Boeing Space Bin on an Alaska 737

There have been rumors and talk (especially more recently) about moving to a new look, but it was uncertain how dramatic of a change it would be. Would the Eskimo stay around? Would the colors be the same? Heck… would the name “Alaska,” even be their name any more? It seemed everything was up in the air (heh).

Before the official reveal to the employees, media was able to get a look at the plane (photos were embargoed until 3:30pm PST). My first thoughts… I think it is a great move. I also know that it seems that no matter how nice a livery might look, many AvGeeks automatically dislike change. I always say to wait a month or so before making final judgement. But I can say that I think many of you are going to like this new look and brand in person when you first see it.