According to the Dallas News, American could be changing their livery… again. The possible alteration in the livery only deals with the tail. The choice is to either keep the current artistic flag, or to go back to the classic AA with eagle design. Who gets to decide? The new combined American Airlines’ employees.
“As we build our new company, we want all of our employees to have a voice in who we are as an airline, and that starts with what we look like,” Doug Parker, the new chief executive officer of the American Airlines Group, wrote in the internal newsletter to employees. “As such, today we launched a survey for all employees of the combined company to vote on what we should do with our new look for the tail – keep the work that was done, or go back to the previous American.”
Parker made it clear that the option of a complete re-design of the livery if not on the table. “However you may feel about the new livery and branding, the fact is it would be irresponsible for us to start over from scratch. There are currently more than 200 aircraft in the new livery and the new flight symbol or, ‘eagle’ as it’s sometimes called, and the related signage is up in many airports and facilities already.”
When asked which livery Parker would prefer, he responded by saying, “I honestly do not care. I think both look fantastic. As someone who began working at American in 1986, I, like many of you, am fond of the AA and think it reflects the proud history of this airline. But I also think the new branding looks great. It is bold, professional, fresh and represents American well. And the more aircraft I see painted in this scheme, the more I like it.”
To the delight of AvGeeks, it was stated that, as done at US Airways, a plane will be painted in retro-airline liveries, including the classic American design and even TWA. You can read the full message to the American employees here.
MY THOUGHTS ON THE POSSIBLE LIVERY CHANGE
Employees of American, please do not change the #NewAmerican livery. I have not hidden the fact that I was not a fan of the previous American livery and that I have been one of the first to say that I like the new one. Even with setting all of that aside, I am shocked that this would even be put up to a vote.
Before the merger, American was working hard to re-brand themselves, from an old legacy airline to one that had a fresh new product, aircraft, and look. It seems silly that all the money and time put into getting people to buy into the new livery could be lost.
Yes, there were many who resisted the new look, but many of those have come around to appreciate and even admire the new look. I could better understand if this “new” livery choice would at least try to incorporate something from US Airways’ scheme, but mixing a very classic design with a modern look just will not work.
I am begging you to please not make this combination livery. The older AA does NOT match the new livery and it just makes it look like the airline doesn’t know what it is doing.
So what do you think? Is this a smart move? Should they go back to the classic “AA?”
| David Parker Brown – Editor & Founder
David started AirlineReporter.com in the summer of 2008, but has had a passion for aviation since he was a kid. Born and raised in the Seattle area (where he is currently based) has surely had an influence and he couldn't imagine living anywhere else in the world.
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