Browsing Tag: #SwitchTail

Do you like the #NewAmerican of the #NewNewAmerican livery? Image: American

Do you like the #NewAmerican or the #NewNewAmerican livery? Image: American

According to the Dallas News, American could be changing their livery… again. The possible alteration in the livery only deals with the tail. The choice is to either keep the current artistic flag, or to go back to the classic AA with eagle design. Who gets to decide? The new combined American Airlines’ employees.

“As we build our new company, we want all of our employees to have a voice in who we are as an airline, and that starts with what we look like,” Doug Parker, the new chief executive officer of the American Airlines Group, wrote in the internal newsletter to employees. “As such, today we launched a survey for all employees of the combined company to vote on what we should do with our new look for the tail – keep the work that was done, or go back to the previous American.”

Parker made it clear that the option of a complete re-design of the livery if not on the table. “However you may feel about the new livery and branding, the fact is it would be irresponsible for us to start over from scratch. There are currently more than 200 aircraft in the new livery and the new flight symbol or, ‘eagle’ as it’s sometimes called, and the related signage is up in many airports and facilities already.”