Singapore Airlines history can be traced back to May of 1947 and since then, they have been an airline that represents leadership and many firsts. They were the first airline to launch satellite-based inflight telephones & the first to take delivery of the Airbus A380 — just to name a few.
Sixty-Six years later, Singapore Airlines (SQ) is proud to introduce their Next Generation of First, Business and Economy Cabin Products. They currently operate a fleet of 102 aircraft which have an average age of less than 7 years — one of the youngest and most fuel efficient fleets in the industry, but that doesn’t mean they can’t keep innovating.
This September, the new cabin products will be launched on select flights on the airline’s Singapore (SIN) to London (LHR) itinerary. The new seats and in-flight entertainment (IFE) will be rolled out to other routes as additional new aircraft enter service. Let’s take a closer look at what the new product will look like.
This next generation project is a nearly $150 Million USD investment on an initial eight Boeing 777-300ER aircraft alone. The program will later be extended to the Airbus A350 scheduled for delivery in the years to come. Currently, Singapore is not talking about updating the rest of their fleet, including the A380, but I would assume other aircraft not to be retired will also be updated. Although, their A380 has suites, not first class seats, so it is not so obvious if the suites will be updated with Business and Economy.
SQ has been working with world-renowned design firms like BMW Group Designworks USA, James Park Associates and Massive Interactive to develop the airline’s First, Business & Economy classes as well as IFE system interface.
In a press release, Singapore Airline’s Executive VP Commercial, Mak Swee Wah said, “The significant investment in our next generation of cabin products reaffirms our commitment to product innovation and leadership, and demonstrates our confidence in the future for premium full-service air travel”. He later stated, “Special attention has been given to ergonomics, comfort, convenience and design, as well as to our customers’ interests and lifestyles. The task that we gave ourselves and our design partners when we started the process was to make ‘A Great Way to Fly’ even better. We are confident that we have delivered.”
So far from what we can see in photos from the airline and mock-up photos seen on Jaunted, SQ’s new product will impress. Below, you will find a description of their three classes of service offering the next generation of cabin product:
SINGAPORE NEW FIRST CLASS
The new First Class will offer enhanced comfort in a passenger’s own personal space. Each seat will feature a new fixed-back shell design with curved side panels to give emphasis to the level of private space. With 35 inches in width [yes, 35″] and a bed length of 82 inches, you will have no other choice but to feel comfortable.
Thorough research took place to ensure that the level of comfort in the new First Class seat was a success. This meant that an ergonomically sculpted cushion and upgraded adjustable headrest had to be introduced. Accompanying features such as padded headboard and mattress layer help to make sure that passengers will have a great rest in the sky. Wonderful features like the stylish passenger control unit, in-seat reading/work lighting and ambient lighting were added to make sure that guests of every walk of life will be well pleased with the First Class Experience.
The new product will also feature a new state-of-the-art IFE, including sleek 24-inch LCD screen with video touch-screen handsets, electric outlets, USB ports and HDMI ports discreetly located within a leather-lined storage compartment.
SINGAPORE NEW BUSINESS CLASS
The new Business Class brings passengers the perfect balance of sophistication, functionality and comfort. Privacy & flexibility were in mind when designing the product.
The seats offer a greater sitting recline at 132 degrees and greatly improved ergonomic seat cushion. When fully reclined, it transforms into the industry’s widest full-flat bed. The new Business Class seat also offers the functionality of two new seating positions: “Lazy Z” and “Sundeck”. Allowing more options to either work or relax.
Complimenting this experience is an 18-inch LCD screen and video touch-screen handset, electric outlets, USB and HDMI ports and a floodlight reading light for added convenience.
SINGAPORE NEW ECONOMY CLASS
Some may think that those flying in Economy Class may not be affected by a new product… Oh, but Singapore Airlines thought of everyone.
The new economy seat provides additional comfort, personal space and legroom. Each seat, features new backrest seat cushions, boasting a refreshingly modern fabric and ergonomically sculpted headrest allowing for a wider range of height adjustment and better head & neck support.
The IFE will feature an 11.1-inch monitor, featuring an intelligent, yet unique touch-screen user interface and a video touch-screen handset.
|Christopher McMullin, Correspondent. Christopher is a native of Seattle, Washington and his enthusiasm for aviation & travel started at a very young age due to his mother working for an airline. It is extremely common that after ending his work week, he’ll race to Sea-Tac for a quick getaway. Flying is not just a love, but a big part of him. @787forlife|