Last week I had the chance to check out American Airline’s newest aircraft — a Boeing 737-800 with Boeing’s Sky Interior. This is just one step in American renewing their fleet and brand.
The airline is currently in the process of replacing their aging MD-80 aircraft with new Boeing 737s. American plans to retire at least 25 MD-80s in 2011 and it is not exactly known when all MD-80s will be out of service. American will receive an additional 54 Boeing 737s with Sky Interior over the next two years (story continues below photos).
Click photos for larger version. All retrofit photos by American, Sky Interior by Airline Reporter.
The airline plans to upgrade their older 737s to have newer seating and larger bins. In May 2010, American began updating its existing fleet of Boeing 737s. The retrofit includes the installation of new seats, new cabin interiors, updated in-flight entertainment systems and more storage throughout the aircraft. The retrofit is slated for completion by the first quarter of 2013. The retrofits will be handled in-house by American employees at the airline’s Maintenance & Engineering base located in Tulsa, OK.
American is also in the process of updating all Boeing 757s used on domestic routes. Updates include the installation of new seats, new cabin interiors and updated in-flight entertainment throughout the aircraft. Also, First Class will receive two additional seats, which increases the number of First Class seats from 22 to 24 on each aircraft. The 757 aircraft enhancements began in August 2010 and have a planned completion of December 2015. As of early May 2011, American has completed upgrades to ten 757s.
American will also be increasing their fleet of Boeing 777s with the addition of five 777-300ERs with deliveries slated for 2012 and 2013. The -300ERs will supplement their -200ERs and will become the largest aircraft that American flies.
“American Airlines has made a significant investment to enrich the flying experience for our customers through the purchase of new aircraft and the refurbishment of our existing fleet,” said Virasb Vahidi, American’s Chief Commercial Officer. “At American, we are focused on providing a differentiated customer experience, with a distinct focus on best delivering what premium customers value most ’“ world-class products and services. The delivery of the first 737-800 with the new Boeing Sky Interior is our most recent step to deliver on this commitment.”
In the past, there have been times where I had serious concerns about American’s future. They had an aging fleet of aircraft and were not merging like other large airlines. They also had a lack of a solid presence on social media and really just weren’t as “fun” as other airlines. It appears that American realizes they need to change the way they do business to better compete against other airlines. American has already spent $5.5 billion in new aircraft, facility enhancements and on-board improvements between 2007 to 2011 and plans to spend more in the future.
American is trying very hard to stay relevant and hoping that customers will take notice of their effort. Will it be enough to survive without a merger? Only time will tell, but it seems American is on a positive track.