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Big Airlines News: American Airlines Declares Bankruptcy – United and Continental Get Single Operating Certificate – Boeing to Build the 737MAX in Washington

American Airlines Boeing 767

American Airlines Boeing 767

AMERICAN AIRLINES FILES FOR BANKRUPTCY
I am going to take a wild guess that probably most of you have heard the news that American Airlines has filed for Chapter 11 Bankruptcy. There are all sorts of stories out there, so I am not going to re-hash it all. The bottom line is I think this is a great opportunity for American to take a huge leap forward from being an old, out dated (in more than one way) legacy airline to being a slim-lined and successful carrier. Can they do it? I am not fully sure, but either is anyone else, so we will have to see how it will work out. I think that the airline was already on the correct path and this will allow them to speed up the process a bit.

Out of all the stories I have been reading on this, I would highly suggest checking out these two for more information: Brett Snyder’s story on CrankyFlyer.com and Terry Maxon who writes the Airline Biz Blog, via The Dallas Morning News.

United Boeing 757 and Continental Boeing 737 at LAX in August 2010.

United Boeing 757 and Continental Boeing 737 at LAX in August 2010.

UNITED AND CONTINENTAL AIRLINES GET ONE OPERATING CERTIFICATE

How do two merging airlines know when they are only one? The answer is not easy. It mostly depends on who you are and how you interact with the new airline. Yesterday, United announced that the post-merger airline was approved by the FAA to run under one operating certificate. Previously every Continental flight also had a United flight number. Now there will only be United flights and pilots will refer to all flights as “United,” to air traffic control even if it is an old Continental route.

“I would like to thank the teams at United, Continental, the FAA, the Department of Transportation and the many regulatory authorities around the globe who put tremendous time and effort into our achieving a single operating certificate,” said United’s president and chief executive officer, Jeff Smisek in a press release. “While we have much work ahead of us as we integrate these two great carriers, this is a significant milestone.”

Even though there is one operating certificate, passengers will still need to go to each individual airline’s website to book flights, change seats and check flight status. United is expecting to have only one system during the first quarter of 2012 and at that point, on the most part, Continental will cease to exist and the two airlines will function as one.

Boeing 737MAX. Photo by Boeing.

Boeing 737 MAX. Photo by Boeing.

BOEING TO BUILD THE 737MAX IN RENTON, WASHINGTON

Being based in Seattle, I was very excited to hear that Boeing will be building their next, next generation 737 MAX in Renton, WA (just south of Seattle). Boeing and the International Association of Machinists (IAM) have not always had the best relationship and it is nice to see that an agreement was reached. The union members still need to ratify the deal next week, but a four year contract and a $5000 holiday bonus should sweeten the deal. This agreement should also end the National Labor Relations Board lawsuit against Boeing for opening a 787 Dreamliner factory in South Carolina.

Previously, it would seem obvious that Boeing was to continue to build the 737 in Renton, but with the recent 787 factory being built in South Carolina, nothing was impossible. Boeing and the union conducted secret talks almost a year before the current contract was to expire and this agreement comes ten months before the old contract expires. This is great and a big round of applause for Boeing and IAM for making this happen.

Read more about the deal from Dominic Gates on the Seattle Times.

American Airlines Photo by Caribb

United Airlines has a Hard Week

United aircraft in new and old livery.

United aircraft in new and old livery.

Being the world’s largest airline has its benefits, but there are also going to be negatives. The larger and more complicated you are, the more that can go wrong. Then add in a merger to the mix and you are just asking for trouble.

United Airlines had a bit of a challenging week this last week and it raises some questions. Even though some mistakes were made, it was sad to see how much of the media grabbed on to the stories, even after the stories were already resolved. Let’s take a closer look at what happened:

UNITED CHANGES ON TWITTER
Previously, United and Continental had two separate Twitter accounts (@UnitedAirlines and @Continental). United had about 194,000 followers and Continental had about 144,000. Having 338,000 followers is quite impressive, but this is where things go wrong. Twitter told United that they can’t combine both accounts. It seems silly that Twitter wouldn’t budge, even for money, but I guess that is how it goes. That didn’t mean that United had to give up all their followers.

With Twitter you can change your account name and still keep your followers. So the question becomes, should the new United take the old United account or the Continental? Sure, alienating either group of followers isn’t the best idea, but neither is giving up 338k followers to start a brand new account — which is exactly what United did.

I really like the idea of United changing their Twitter handle to just “@United,” but they have had one heck of a time getting anyone to follow. Out of 338,000 followers, as of late Friday there are just short of 10,000.

Since the new “@United” handle has been used, it has mostly been interacting with customers who have had bad experiences. Sure, it is great to reach out to your Twitter followers to help them, but if someone just reads the Twitter feed, it looks like nothing goes right at the airline. When responding to a poorly placed ad (see below), they sent the exact same message to over 100 people. That is not the proper way to handle the situation. It is okay to post just one reply to everyone.

I think Delta Air Lines has a slick system with @Delta to keep positive @DeltaAssist to help travelers with issues and @DeltaNewsroom to interact with media. That way fans of the airline that are watching @Delta see positive and helpful information and those customers who have issues still get help by @DeltaAssist.

AD IN NEW YORK CITY
Honestly, I wouldn’t have even known about this ad, except for the fact that United was apologizing to hundreds of people about the ad via Twitter. Anyhow, it looks like United put up an ad that states by ground zero in New York City stating, “You’re going to like where we land.” Okay, maybe not the best call, but come on people. This was an outside ad agency that placed the ad. Do you really think United wants to be associated with what happened on 9/11? They made a mistake, they are correcting it, they are apologizing, now let’s all move on.

REINSTATING 9/11 FLIGHT NUMBERS
With the merger of United and Continental, a computer system assigned the old flight 93 and flight 175 to current Continental Airlines flights. Currently, all flights fly both as United and Continental, so it would appear that United flight 93 and 175, which were involved in 9/11, were flying again. It was an honest mistake that was unintentional.

This was not a group of employees sitting around and deciding to re-instate the old flight numbers. It was more disturbing how big this story got versus what actually happened. Even after the flight numbers were explained, I saw legitimate news sources still waving the “omg why would United do this?” blame flag. I ended up more disappointed in the media than I did with the airline on this one.

New Branding at Chicago's O'Hare International Airport.

New Branding at Chicago

CUSTOMER DAY ONE
Say what? I wonder if many of you even know about this. On Wednesday United unveiled their new look and brand at their main hub at Chicago’s O’Hare International Airport (ORD). United put up all new signs and there are no more tulips to be seen. Even though it is sad to see the tulips go, this was a big day for United, their employees (Continentals too) and even for the city of Chicago. Unfortunately this story got shoved under the rug due to all the other things going on this week.

CONCLUSION
United might have dropped the ball a few times, but what company doesn’t? It just seems that airlines get unfair attention put on them when they do mess up and it keeps the idea that airlines are some evil company.

We can only hope that next week will be better!

Video: Cookie Monster and the New United Livery – Which one does not belong?

It just doesn’t seem to matter how much time passes for the new United Airlines livery. Every time I post something positive about the new United livery, I have lots of folks give their opinion about how much they do not like it. So, today I am posting something for all you new livery haters out there. The video is a bit raw, but doesn’t stop me from laughing.

You can hate me all you want, but with all three liveries together, I am actually liking the newest one the most. Yes… it has grown on me, what can I say?

Found via @JetCheck and @danwebbage

Video: United Airlines in new Livery With Rhapsody in Blue

Okay, after watching this, can you still tell me that you do not like the new United Airlines & Continental livery? Thanks to W, a frequent reader, for pointing this one out.

 

 

United and Continental Airlines to Offer More Wi-Fi Internet

Two will enter, one will leave.

Two will enter, one will leave. Some will have Wi-Fi.

United has announced today that Continental intends to add Wi-Fi to 200 of their Boeing 737 and 757 aircraft. It is not officially, official that this will happen, but I would imagine it will go through.

If you get confused on who and what United and Continental Airlines are right now, you are not alone. Although they will be merging, they are still two separate airlines. This gets more confusing since they have started to re-paint planes and doing joint announcements.

Add to the confusion that currently, United flies fourteen aircraft with Wi-Fi already on their Premium Service (PS). 13 of those aircraft are using Go-Go Inflight Wi-Fi and one is using Row 44. The Continental aircraft will be using LiveTV’s ViaSat-1 satellite internet. Those are a lot of different providers and I would imagine as the merger settles down, the new United will be looking at which service package they would want to provide to the entire fleet. Since the new United has so many international destinations, it makes sense for them to look at using a satellite provider like Row44 or LiveTV.

Becoming the world’s largest airline is not easy. There are a lot of things that still need to be dealt with to make sure the new United has a consistent brand.Time is of the essence since the new United doesn’t want to alienate loyal customers for both airlines during the transition.

To learn a bit more, check out my story on AOL Travel News.