Are you ready to hit the big time (and the big bucks) as an aviation writer? Photo -D Ramey Logan

Are you ready to hit the big time (and the big bucks) as an aviation writer? – Photo: D Ramey Logan

You may think that it’s easy to come up with great content for AirlineReporter. Go to a new country! Fly on a new aircraft! Attend a media event and report on an advancement in aviation technology! All those things are hard – they also aren’t things you can do all the time. We aviation writers have a system for making great content that is guaranteed to get us not only respect, but also hopefully some views. My peers are going to despise me for sharing this insider’s guide to making viral aviation content, but I don’t care about them – the world has to know.

Here are my seven easy steps to create a viral aviation news story that’s ready for stardom!

A Delta Aircraft getting ready to be boarded by Seattle Seahawks as they head to Phoenix for the Superbowl - Photo: Mal Muir | AirlineReporter.com

A Delta plane getting boarded by the Seahawks as they head to Phoenix for the Super Bowl

Sunday morning in Seattle, people should be drinking their morning coffee, reading a paper (or this site, obviously) or going for a morning run. But when the Seahawks are headed for the Super Bowl, the city takes on a different vibe. Streets are lined with people along the drive from the team’s offices and training facility at the Virginia Mason Athletic Center (VMAC) in Renton, to SeaTac for their journey to Phoenix.

The airport was surrounded by fans, family, and friends of airport staff who were plane-side to wave farewell. But their departure leads to a bigger, more important, question for AvGeeks: who, and what, were they flying?

Benny the Bear an Airbus A-319 on approach for Denver International. Photo: JL Johnson

Benny the Bear, an Airbus A319 on approach for Denver International – Photo: JL Johnson | AirlineReporter

It has been a while since we here at AirlineReporter reviewed a mainline Frontier flight, four years to the month, in fact. Since then, Frontier has been freed from Indianapolis-based Republic and has made serious changes to its business model. Denver’s hometown airline and longtime low-cost carrier spent most of 2014 transforming itself into an ultra-low-cost carrier (ULCC). This change was prescribed by the company’s new owners – Indigo Partners. Indigo co-founder William Franke has some experience with ULCCs; in fact he has successfully invested in a number of them, most notably Wall Street’s favorite: Spirit.

I have long wanted to experience Frontier, but the timing and opportunity never worked out. That is until they published a $76 round-trip from Kansas City to Denver. While I wouldn’t necessarily consider myself a “fan” of the ULCC market, domestically they tend to be more interesting than say, the legacies. While I gravitate more to LCCs (like Southwest, Virgin, or JetBlue) it’s fun to check out their ULCC brethren. LCC and ULCC airlines like to suggest that their competitive prices create demand and with a crazy sub $100 fare, I suddenly found a two-day hole right in the middle of my work week.