UPDATE: August 27th – Well, it looks like the response to WestJet’s new logo was so overwhelming that the airline has decided to add it to the rest of its aircraft! WestJet’s Robert Palmer says, “The logo shows how proud we are to be a Canadian company and helps us introduce ourselves to new geographies we’ve never served before. Our intent was to use the logo on the 767s only, given the international nature of the routes they will serve as of next spring, but the response has been so positive that we’ve decided to use it across our entire fleet. It will take time, but eventually all WestJet aircraft will sport this proud new logo.” Although Palmer couldn’t directly point to the positive feedback from our story, he says “We actually tested it [the logo] using focus groups and it was off the charts.”
WestJet Airlines began operations in February of 1996, with a fleet of three 737-200s flying between five cities in Western Canada. Since that time, the carrier has grown to become an international airline, serving over 90 destinations with a fleet of 108 737-600s, -700s, and -800s. In 2013, it launched regional airline WestJet Encore, now with 22 Bombardier Q400s.
The airline hasn’t really changed its teal-and-blue colored livery since its first flights, but has Disney-partnered “logojet” 737s flying, along with two planes painted with the airline’s custom-designed tartan to celebrate its Halifax, Nova Scotia to Glasgow, Scotland service. And every one of WestJet’s aircraft proudly flies the Canadian flag on the fuselage, near the rear exit doors.