Cathay Pacific has unveiled their new livery – Photo: Bernie Leighton | AirlineReporter
Though there have been clues for over a year as to what Cathay Pacific was doing with their rebranding, it didn’t become fully clear until they recently unveiled it (including a new livery) in Hong Kong.
The previous hints were namely removing red from the boarding passes, corporate letterheads, and other places where customers may see the trademark “brushwing.”
There were even numerous rumors last year that a new livery was coming soon. That turned out not to be the case, but quite a bit of work was going on behind the scenes on the rebranding effort. Now, the world gets to see what Cathay has done to their aircraft.
Cathay Pacific Boeing 777-300ER at JFK – Photo: David Montiverdi | Flickr CC
Recently, I needed to get from New York (JFK) to Vancouver (YVR) and, surprisingly, it was not easy to find a flight that didn’t include a crazy set of layovers and several hours of travel time. I was not expecting to find a non-stop Cathay Pacific 777-300ER option — done!
Preparing for the flight out of New York in Cathay business class – Photo: Katka Lapelosová
The flight is special, since it is a transcontinental, but is operated as an international flight, since the stop in Vancouver is part of a longer hop to Hong Kong. Because of this, the flight lands in YVR at 1am, which means you should do some planning on getting to your final destination, since options will be limited.
It’s not a long flight – only about five-and-a-half hours – but it doesn’t mean one can’t enjoy the premium experience.
A Cathay Pacific Boeing 777-300ER in the midst of a turnaround at YVR
On the heels of Cathay Pacific retiring the Queen of the Skies from the North American services, they have announced a service expansion to add another US city. As of May 1, 2015, Cathay Pacific will begin service to its sixth destination in the United States with the addition of Boston.
The Boston service also comes fairly quick on the heels of Cathay launching their service to Newark earlier this year and adds another connection to the Northeast. With multiple daily services to New York’s JFK Airport, a daily flight to Newark, and now a four times per week service to Boston, things are picking up for the east coasters.
Why Boston though? Like Newark, it doesn’t seem the most likely of destinations. According to Cathay Pacific, among its connecting passengers to Hong Kong, Boston is the largest market with over 53,000 passengers flying between Boston’s Logan Airport and Hong Kong. All 53,000 of them having to connect somewhere along the way. That sounds like a fairly decent reason to add a daily service to me!