I know, I know — two video posts in a row. Not something I normally do, but British Airways is doing some pretty cool stuff right now, that I want to share. It involves a Boeing 777 in places you wouldn’t expect. The video above was posted a few days ago from what I suspect is a “fake” account operated by the airline.
It is not something you would expect and made me wonder what was up — which was probably the point of the video. As expected, British Airways had a game plan.
You might know about this little event where people get together every four years and compete against each other in a number of different sporting events — you might know it as “the Olympics.” You also might have heard that the 2012 Olympics will be held in London. You also might know that British Airways is based in London. The airline is looking to build motivation and support for the Olympic and Paralympic games with this unique ad campaign.
Frank van der Post, British Airways managing director of brands and customer experience, explained to AirlineReporter.com: “We’re rallying the country to get behind Team GB and ParalympicsGB to capitalise on home advantage. Whether it’s delaying your summer holiday, finding where to get behind the country with our ‘best sports bars abroad’ guide, or cheering them on at Park Live at the Olympic Park ’“ we are encouraging every extra clap, cheer and whoop we can get.”
The ad below is the most recent one that comes directly from the airline and is pretty freak’n cool. Who doesn’t like seeing a Boeing 777 driving through London? Well, if it really happened, there might be a few people who wouldn’t be so thrilled, but in a video, it is quite epic.
British Airways also made a third video, highlighting why this idea of “home advantage” is so important to London and the thinking behind the ad concept (notice the British Airways Boeing 787 model in the background of some of the shots).
On Thursday the 3rd of November, British Airways carried 45 tonnes oflife-saving UNICEF aid for people affected by the famine
British Airways donated the aircraft to UNICEF appeal, which is beingbacked by the Duke and Duchess of Cambridge, to help the 13million victims of the East Africa crisis. We are immensely proud of all our colleagues who helped to make this flight happen.
British Airways is really promoting a new film about their history that will show up on their Facebook on September 21st at 11am (GMT). If this preview is any indicator, this is going to be one slick video. I wanted to share the preview and I look forward to seeing the full version when it comes out. Information from their YouTube:
Take an exclusive look at the British Airways people and planes that have been at the forefront of aviation for the last 90 years. This film is about the Airco de Havilland DH.9*, de Havilland 86* DC-3, VC-10, Boeing 747 and of course the iconic Concorde.
All of the planes shown have been instrumental in the pioneering activity of British Airways from its beginnings with Aircraft Transport and Travel in the 1920’s through to the modern airline of today.
*The DH.9 and DH 86 are represented in this film by the DH.51 and DH89 respectively
If you have been to the Boeing factory you have seen how easy it looks to make a Boeing 777. However, it is a very complex process. This video follows British Airways Boeing 777 (G-STBA) from start to finish.
British Airways Boeing 757-200 (G-CPET) in retro Negus & Negus colors. Click for larger.
For me, liveries seem to always look better on a Boeing 757. What better combination of a nice retro livery on a Boeing 757. Unfortunately, this livery is to commemorate the wonderful service the Boeing 757 has given British Airways, since they plan on retiring them shortly.
British Airways has received their second new Boeing 777-300ER and plan to use the additional ones on order to replace the Boeing 757 by the end of the month.
The airline was the global launch customer when the first Boeing 757 took to the skies in 1983 and grew to a fleet that was 54 strong. The aircraft became a familiar sight to customers on British Airways’ shorthaul and domestic network. Three now remain, all of which entered service in 1997.
One of them, G-CPET, has been painted in the origional livery the Boeing 757’s flew in 1983, the “Negus & Negus” livery. So where did the livery get that name? British Airways told me it came from the design house that worked on the livery.
The remaining 757’s will be sold for cargo use, so they will at least still be flying for quite some time!
