Browsing Tag: AS

Big network expansion out of LAX for American, with eight new destinations all starting June 2.

Big network expansion out of LAX for American, with eight new destinations all starting June 2

On June 2, American commenced a major expansion of its route network, with 21 new nonstop routes this month. This includes 10 new destinations just from Los Angeles International Airport (LAX), marking the largest expansion ever at LAX.

Thursday saw the largest number of inaugural flights, with eight ribbon-cutting ceremonies in Los Angeles that day, something the carrier had never done before in its history. I was invited to be part of the festivities and join the entourage, which included Jim Moses, the Managing Director (MD) for American at LAX. What does a day full of ribbon cutting ceremonies look like, you ask…?

An American Boeing 787-8 (N812AN) at LAX.

An American Boeing 787-8 (N812AN) at LAX. Southwest does not have any 787s.

A few weeks ago, my esteemed colleague JL Johnson penned a piece extolling the virtues of his favorite carrier, Southwest Airlines. He laid out nine reasons why Southwest was tops in his mind, and quite honestly I didn’t disagree with any of the facts he laid out on why the airline is so immensely popular with so many people.

However, with all the positives Southwest has under its belt, I personally can’t remember the last time I stepped foot on a Southwest 737… at least seven-to-eight years, I think. So if Southwest isn’t so bad, and I think it’s a perfectly fine airline, why have I clocked about 800,000 miles without a single Southwest flight?

First, let’s get one thing clear: This piece isn’t meant to be a hostile response to JL or his story, or even as a “Southwest is bad” take-down rant. Like I said, he has valid points, and Southwest is a fine airline, one that I even recommend others to fly. The goal of this piece is to give those who are wondering some insight into why someone might choose not to fly Southwest.

It's not every day that you see any sort of 737 in the Museum of Flight parking lot. Photo - Bernie Leighton | AirlineReporter

It’s not every day that you see any sort of 737 in the Museum of Flight parking lot – Photo: Bernie Leighton | AirlineReporter

Over the past few years, Alaska Airlines has been making gradual enhancements to its overall product. New seats from Recaro, in-seat power, Wi-Fi from Gogo, Starbucks coffee, and tablet-based in-flight entertainment (IFE). These improvements have all come together to create a product Alaska is calling Alaska Beyond. The most noticeable addition to their product is improving upon their dining options.

To complete the Alaska Beyond project (the last few aircraft will be reconfigured by the end of April), Alaska decided to have a party. Now, that’d be great on its own, but they made it even more impressive by taking a 737-990ER (N462AS, if you wondered) out of service for a day, and gave a two-hour demonstration of the product in flight. Who was to attend? Well, media, stakeholders in the Alaska Beyond product (including Tom Douglas, three-time James Beard award-winning chef), and Alaska’s 0.01% top-tier frequent flyers.

Woodinville Winery, Chateau Ste. Michelle has formed a new partnership with Alaska Airlines. Photo - Bernie Leighton | AirlineReporter

Seattle-area winery Chateau Ste. Michelle has formed a new partnership with Alaska Airlines – Photo: Bernie Leighton | AirlineReporter

Inside the Museum of Flight at Boeing Field, Alaska got the party started with wine from their newest partner, Chateau Ste. Michelle, along with Beecher’s cheese.

After enjoying the ground party, we were ready to head into the sky. We began to head back to the parking lot (yes, the parking lot) to embark on our flight.

 

N570AS, "Adventure to Disneyland" taxis to the gate after flying in from painting photo by Bernie Leighton | AIrlineReporter.com

N570AS, “Adventure to Disneyland” taxis to the gate after flying in from painting – Photo: Bernie Leighton | AIrlineReporter.com

Alaska Airlines, in conjunction with Disney and the Make-A-Wish Foundation, has debuted its latest Disney special scheme. The newest version, which AirlineReporter exclusively spied a day ahead of the official launch, features popular characters from Disney-Pixar’s Cars franchise.

The aircraft was officially rolled out this morning in a ceremony at gate C-9 of Seattle Tacoma International Airport. The plane departed for Santa Ana’s John Wayne Airport due to its proximity to Disneyland. What made this flight special, other than the fact that it was the first commercial service of a new special livery, was that it was a surprise for four children on a very special holiday. Coming from as far away as Barrow, Alaska, these kids were being treated to an amazing vacation adventure from the Make-A-Wish Foundation.

If there was any doubt Alaska and Disney were going to make a big deal out of this, I was blown away when I arrived at the gate.