Alaska employees cheer on the new livery
Earlier today, Alaska Airlines unveiled a new look, livery, and brand to 1,800 employees. The branding is noticeably different, but still is easily recognizable. Fresh, clean, and more of an evolution than revolution. I like it. I actually really like it.
BONUS: Checking out the new Boeing Space Bin on an Alaska 737
There have been rumors and talk (especially more recently) about moving to a new look, but it was uncertain how dramatic of a change it would be. Would the Eskimo stay around? Would the colors be the same? Heck… would the name “Alaska,” even be their name any more? It seemed everything was up in the air (heh).
- The Alaska titles
- The Eskimo stays
- The nacelle sports the new colors
Before the official reveal to the employees, media was able to get a look at the plane (photos were embargoed until 3:30pm PST). My first thoughts… I think it is a great move. I also know that it seems that no matter how nice a livery might look, many AvGeeks automatically dislike change. I always say to wait a month or so before making final judgement. But I can say that I think many of you are going to like this new look and brand in person when you first see it.
Southwest Airlines New Mexcio One on approach to LAX
With so many new liveries being released by Spirit, Frontier, Southwest, China Eastern and Etihad, it’s time for a Livery of the Week. But why look at just one livery – lets look at many.
When I lived in Australia, there were not many choices in the way of special liveries. With only a handful of airlines and maybe one or two planes in a fleet with the occasional sticker on the side, there wasn’t diversity. But here in the US, you have many, many different options — which is exciting for a spotter like myself.
The one airline that astounded me as to how many special offerings they have was Southwest.
Southwest’s Florida One shows the states seal on the front of the plane – Photo: JL Johnson | AirlineReporter
Southwest has many different special liveries, but the most entertaining ones to me are the state liveries. The state liveries are based upon some of the airline’s more prominent destinations. Texas, California, Arizona, New Mexico, Nevada, Maryland, Florida… even Illinois. They are all named in the same pattern as well. Generally, the aircraft wears the name of the state and then One. For instance New Mexico’s aircraft is “New Mexico One.” California would be California One, but of course everyone knows there is an exception to the rule and that is, of course, Texas. They call their plane “Lone Star One.” The good news with Southwest’s recent fleet-wide livery change is that these special aircraft will not be disappearing!
The Southwest Airlines Deck Bar dedicated to its original founder
It is a Monday, your first day on the job with Southwest Airlines. You are nervous and want to make a good impression. You know that whatever you do on your first day, you want to make sure you don’t embarrass yourself, ensuring a second day. That sounds like something that would be going through a new hire’s head right?
ell, the thing is, every Monday all new hires at Southwest Airlines have the best first day introduction to the airline – the Southwest Deck Party.
View of Love Field from the Southwest HQ deck
Every Monday, Southwest Airlines has a “Deck Party” at their Dallas Love Field Headquarters. Located on the 3rd Floor, the deck overlooks the runways and the terminal at the airport and is a large open area that is ideal for a bit of a party.
To introduce new hires to the company’s culture, and more than likely to help all company employees relax, Southwest hosts this party with drinks and snacks provided. Not just things to eat or drink either; their are sometimes themed events, but there is always some kind of music.
Frontier Airlines’ new livery, which draws upon their history – Photo: Blaine Nickeson | AirlineReporter
Frontier Airlines, the Denver-based carrier which has recently been pushing towards “ultra-low-cost carrier” status, today revealed a new livery which draws upon their history. The animal tails remain, but the Saul Bass-designed 70’s-era “F” returns, along with the cheat line arrow off the original DC-3s from the 1950s. (While the “F” is cool, my favorite Saul Bass livery still has to be the United tulip – I want to see a United 787 painted that way!)