It seems that every airline in the US is in the process in getting a new livery. We had Southwest and Frontier last week and this week we have probably the most bold of a change with Spirit Airlines. Not to mention the horrid look of the new China Eastern livery spotted at Paine Field.
If you thought the new Southwest livery was bold and radical, it has nothing on this taxi-like black and yellow design of the new Spirit look. You should have no problem spotting these Airbus aircraft from a distance.
The first aircraft, in new livery, started services today from Atlantic City (ACY) to Fort Lauderdale (FLL). The airline plans to introduce six more aircraft in the new livery over the next few months. Any new planes delivered will sport the yellow livery, but the rest of the fleet will be updated during their regularly scheduled painting timeframe.
“This new livery perfectly matches Spirit Airlines,” said Ben Baldanza, Spirit’s President and CEO. “It’s radically different from other airlines, and it’s fun, just like we are. When you see this plane in the air – or on the ground – there will be no question that this is a Spirit plane.”
The airline is really hoping to market their rock-bottom fares with the ability to only pay for what you need. They have a whole section of their website dedicated to educating passengers how to fly them and how their fees work.
Many passenger have been critical of Spirit and all their fees, but as our JL Johnson recently found out, if you are smart in how you book Spirit, you can have a successful and cheap flight. Since JL is a fan of the airline, I wondered what his thoughts were on the new livery.
“I like it! The new livery will serve the brand well and aligns the paint on the planes with their newly revamped website and overall marketing scheme,” Johnson explained. “Not long ago Spirit launched the new “bare fare” branding in an attempt to educate customers on their unbundled model as well as reduce complaints. When an airline repaints their planes to mirror their marketing it sends a clear message that that they are committed to it. All positives, in my book. Plus, I’m always a fan for throwing away boring Eurowhite liveries in favor of anything else.”
So what do I think? Man, I feel like I am on a “livery overload” already. My first reaction is, “what, really? That is a taxi-cab livery… who would do that?” Then I remember this is Spirit Airlines. Known for their crazy antics, low fares, and tons of fees — the airline where anything can happen. If Spirit wants to come off as a low-cost carrier that says, “look at me, I want attention,” I think that they hit their mark.
What do you think? If this the right move for Spirit Airlines?