When it comes to business class, branding is big. British has “Club World,” Delta has “Delta One,” United has “Polaris,” EVA has “Royal Laurel” — the list goes on and on.
The Korean airline Asiana is popular and I’ve wanted to try it for a while, but I think the name they picked for their premium cabin — Business “Smartium” Class — is a bit goofy. But hey, maybe they picked the name for a reason. Maybe it was designed by geniuses. Maybe it’s such an amazing product that it’s the only smart way to fly.
Asiana Boeing 777-200ER – Photo: Manu Venkat | AirlineReporter
Well, there’s only one way to find out! Read on as we share our experience on a long-haul Smartium flight from Seoul/Incheon to London on a 777-200ER. We’ll rate each part of the experience, and at the end you can decide for yourself whether the product is as smart as the name suggests.
An American Boeing 787-8 (N812AN) at LAX; the 787-9 is a stretched version of the -8
This story has been updated to include new information about the availability of premium economy and anticipated dates for domestic operations.
American Airlines today announced new details and routes for its newest addition to the fleet, the Boeing 787-9 Dreamliner (789), which is set to arrive in the last quarter of this year. While American already operates 17 Boeing 787-8s (788s), four of the stretched -9s, with new business class seats and a cabin configuration to include a new Premium Economy section, will be delivered by the end of December 2016, with a total of 22 on order.
The 789s will initially be based out of American’s home base, Dallas-Fort Worth Airport (DFW), and on November 4 will commence service to Madrid-Barajas Airport (MAD) and Sao Paulo-Guarulhos International Airport (GRU).
AirlineReporter has received exclusive details on the inaugural route the 789 will actually fly…
Japan Airlines (JAL) announced last week that its newly-revamped Boeing 777-200ERs (772s) dubbed “JAL SKY SUITE 777” or “SS2” will debut on June 18 from Tokyo Haneda (HND) to Bangkok (BKK). Designated for regional flying, the SS2 will feature now-industry standard lie-flat seating in business class, a roomy premium economy section, and best-in-class nine-abreast seating in economy, going against the grain during a time when virtually every new refurbishment of 777s calls for ten-abreast seating.
An illustration of the new economy seating configuration on JAL’s “SS2” Boeing 777-200ER – Image: Japan Airlines
What’s even more eye catching is JAL’s choice to go with an asymmetric 3-4-2 arrangement, while every other carrier uses 3-3-3 (well, when they do have nine across on their older planes). Where new premium seating is all the rage nowadays, JAL manages to remember the little people, and the economy cabin steals the spotlight…