When I awoke yesterday to news that Etihad had launched a single cabin “residence” aboard their A380, I was suspicious. A lot of airlines have said that their A380 suite product was a class above first.
If that wasn’t enough, the residence comes with a butler trained by the Savoy Butler Academy in London. Of course, it also comes with a private en suite shower facility.
Don’t have a spare $42,000 USD lying around? That’s okay. Because Etihad has managed to blow first class out of the water on their A380s as well.
In a true, 1-1 layout. Etihad brings you the First Class Apartment, because suites are old hat.
This is a pivot in the industry. I feel like the video probably does not do it justice.
At the unveiling, Etihad’s CEO James Hogan reiterated that Etihad never wants to be the largest airline, they want to be the best. Not just the best in Residences and First, but the best in all cabins.
Their new business class is pretty amazing as well. Marketed as the Business Class Studio, this will make an appearance on not just the A380, but the 787, and the 777.
Like more things, it is even better in video.
Some airlines do not even have a first class product this advanced and this is just their Business Class. As product innovation goes, all three cabins we’ve looked at thus far are revolutionary, but what about economy?
It’s great to see such a focus on comfort in Economy class. Even though it will be a 9Y layout on the 787s, it looks like there is a high degree of focus on personal space.
Sadly, anything smaller than an A380 is too little an aircraft for not only the residence but the Apartment. The 787s will feature a new first class suite, which looks amazing- but just can’t compare (video of the 787 first class suite).
Etihad’s first A380 is in production as of this moment, their first 787s will be delivered later this year.
I can’t wait to fly on either.