Terminal 8 at John F. Kennedy Airport in New York yesterday hosted a special event: the first American Airlines plane with the company’s new livery was in town. The 737-800 is the first American aircraft with the new livery, but a Boeing 777-300 ER, the carriers new flagship aircraft, is being painted right now and we should see it before its maiden flight to Sao Paulo on January 31st.

With members of the media invited, American Airlines talked about the change to their iconic livery, and what it means for the brands future. In general, most people I spoke with like the change, though some were a bit reluctant to accept the new tail design.

After seeing it in person, I am torn over this new livery. I like a the look of the body of the aircraft, but the tail leaves a bit to be desired. There is a lot of detail in the paint on the tail, but most of it is lost at a distance. The engines and winglets also need something to tie it all together.

Check out some close up shots of the new paint below, you might just see some details you didn’t notice before. With a bit more time to process; what do you think about the new livery?

Read some more about this event and AA’s reaction to criticism of the design over at APEX.com.

This story written by… Jason Rabinowitz, Correspondent.

Jason is a New York City native who has grown up in the shadow of JFK International Airport. A true “avgeek”, he enjoys plane spotting and photography, as well taking any opportunity he can get to fly on an aircraft.

@AirlineFyer | FaceBook |

CORRESPONDENT - NEW YORK, NY. Jason is an #AvGeek that does passenger experience research, data analysis, and writes things about airlines, airplanes and travel. Email: jason@airlinereporter.com.

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Desperately trying to like the new AA livery, but it’s just too damned hard to like that crap.

Wow, You can see how U.S. Air will fit right in with the flag design.

I do not like it….AA makes a statement…this design looks like a low budget airline logo. Please do not take away the AA!

This looks like a 3 year old thought of it. Its hard to belive someone was actually paid for this.

Looks like Cubana Airlines.

Not digging that at all…one of the things that always set their jets apart, for me at least, is that shiny metal tube. I work at KBFI and love that the ground is reflected on the bottom as they take off. Oh well, I fly Delta anyways.

Theyve just ruined their reputation if that’s going to ne the next american airlines livery…


I think that should keep a few planes old livery but in my mind their wasting money buying paint for the planes. I understand about the composite material planes e.g. 787 but I just cant get used to the new livery.

As a former American pilot, the aircraft were always all aluminum except for the for the logos. American was innovated from the beginning by deciding not to paint thier aircraft to give it a greater useful load. I forgot the exact numbers, however the weight of just the paint on a triple 7 was over 2,000 lbs. I’m not sure why American would now decide to paint their aircraft with the price of fuel today.

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