Air New Zealand is known for their high-quality product and a bit of quirkiness, and their unique safety videos. The have had some winners, but with their last one, I was not a huge fan. My favorite was their one featuring Richard Simmons, but I could see it getting annoying if you fly the airline often.

The airline’s newest safety video is inspired by the upcoming move, The Hobbit: An Unexpected Journey. I am guessing that Air New Zealand did not do this out of the goodness of their hearts, but they have a deal with New Line and MGM to help promote the movie. I am okay with that, especially since the video is quite entertaining.

It is more than just your average safety video. Look closely… there are “secret Elvish codes,” and if you enter them on the airline’s special website, you can win a trip for two to New Zealand. I suggest paying attention to the safety video on-board the plane and search for the clues on the ground via this video.

So what do you think? How does this compare to the airline’s other videos? It seems to be popular with almost 3.7million views at the time of posting.

EDITOR-IN-CHIEF & FOUNDER - SEATTLE, WA. David has written, consulted, and presented on multiple topics relating to airlines and travel since 2008. He has been quoted and written for a number of news organizations, including BBC, CNN, NBC News, Bloomberg, and others. He is passionate about sharing the complexities, the benefits, and the fun stuff of the airline business. Email me:
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I think, it good idea to show a type of safety video to pay more attention for those frequent flyers, getting tired of watching same old video.

As a Kiwi, Air New Zealand is my national airline, and my main airline of choice. I generally love the efforts of Air New Zealand marketing in making their safety videos entertaining. They also have some really creative special event flights.

I really liked this video and we Kiwis are very proud that ‘The Hobbit’ is being made in New Zealand, after the success of Lord of the Rings. This video is much more watchable than the previous animated one. The animated one didn’t appeal to me at all.

Silver fox

Brilliant! Awesome! And, more important, I watched every moment of it – unlike on other airlines who play the same boring video every time, and wonder why no one watches it.
From a Brit, to a Kiwi, well done.

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