American Airline’s first Boeing 777-300ER (N717AN)Â has shown up at Paine Field, and not many were expecting to see a gray body with a white tail. Where is the polished aluminum? Is this a special livery for the 300ER or is this American moving to a completely new design? It looks like that they are in the process of updating their livery.
“It’s no secret by now that AA will be taking delivery of new fleet types in the coming months/years, and that includes composite aircraft,”Andrea Huguely AA spokesperson told AirlineReporter.com. “Obviously those aircraft cannot be the polished aluminum that AA currently has, so additional paint will be inevitable.”
Based on the design on the 300ER, it doesn’t look like American is just looking to paint the aluminum areas gray, as they did with their original Airbus A300’s, but they are working towards a new design. On the 777, it doesn’t matter as much, but with the Boeing 787, the fuselage is not made out of aluminum, which is forcing American to re-think their design.
At this point the airline is not hinting what the new livery will look like, but it appears the tail will be white, with a gray fuselage (yes, I am that good at being an investigative journalist). I welcome the new livery with open arms, since I have not been a fan of American’s current livery, for quite sometime — but I know many of you disagree with me. American has already announced big changes with their future interiors and I am hoping their new livery will be equally impressive.
UPDATED: Above is a mock up of what American’s new livery might look like done by Anthony Harding. From his website:
“I wanted to see if I could create an effective evolution of the current brand. I wanted a bold new look for American Airlines, one that looks classy, distinguished, and ultra-modern with highly geometric, sharp angles and a metallic feel that creates a sense of strength and security. I evolved the Scissor Eagle logo to a more abstract form. The new â€œEagleâ€ is not just an abstract eagle, but also an abstract representation of the American flag. The overall brand beyond the livery would take heavy influence from timeless Art Deco, Gothic and neo-Art Deco design which symbolizes American strength, freedom, and an overall classicism that distinguishes the brand from the competition.”
Sure, there are many potential designs that people have put up on the internet, but I have to say this is my favorite. Clean, crisp and with connections to the history of the airline.