This might be a shocker for you, but the airline business is quite complicated. People, planes, luggage, airports, weather and much more can affect how your flying experience goes.
American Airlines has started a new video series called “Behind the Scenes @AmericanAir.” I am not a huge fan of the name (I thought it was a behind the scenes of their Twitter account), but I am a big fan of the concept.
The idea is to answer passenger’s most pressing questions about their flying experience and why sometimes things do not go perfectly.
“Transparency is extremely important to the American Airlines team. This is why we are inviting our customers to take a rare behind-the-scenes look at what it takes to run one of the world’s largest airlines,” said Andy Backover, American’s Vice President of American Airlines Communications. “Our new video series not only shines a spotlight on our operations, but it also allows us to better engage with our customers so we can provide answers that will help us improve their travel experience.”
American wants this to be a two-way conversation and they are listening (or I guess reading the comments). What sorts of things do you want to learn about how large airlines operate?