JAT Airways Boeing 737-300.

Jat Airways Boeing 737-300.

If you like dots and simplicity, boy do I have a livery for you — Jat Airways. The airline was founded in 1927, which makes it one of the world’s older airlines. JAT is the national airline of Serbia and operates out of Belgrade Nikola Tesla Airport (BEG).

JAT currently operates a fleet of Boeing 737-300 and ATR-72 aircraft that fly to mostly international destinations in Europe. The airline has had quite a few different liveries through out the years and some better than others.

The JAT Yugoslav Airlines livery seen on this DC-9 in 1986 has a very classic looking livery with the retro “JAT” circle on the tail.  Then, with the introduction of the Boeing 737-300 to the fleet, JAT went with a similar livery, but with bare metal instead of white paint — not quite as nice looking in my opinion. In 2001, JAT updated their livery with a waving flag design on their tail and a predominate “JAT” on the front of the fuselage — which looked great on a DC-10.

To help celebrate their official name change to “Jat Airways” in 2003, the airline decided to hold a competition for a new livery. A simple livery involving dots ended up winning and is now on their entire fleet.

So… what are your thoughts?

Image by 64N21W

EDITOR-IN-CHIEF & FOUNDER - SEATTLE, WA. David has written, consulted, and presented on multiple topics relating to airlines and travel since 2008. He has been quoted and written for a number of news organizations, including BBC, CNN, NBC News, Bloomberg, and others. He is passionate about sharing the complexities, the benefits, and the fun stuff of the airline business. Email me: david@airlinereporter.com

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I normally hate predominantly white liveries- but this one appeals to me. Simple without looking cheap.

I think the “egg” as we used to call it (seen here on the DC-9) was one of the best airline logos and could’ve been in use even today with some updates.
The current livery shown above, which in Serbia we call “the traffic light” is probably the worst Jat livery in history, except for the all-white liveries which were common during the 90s.

As a former airline marketing manager, I find these all-white fuselage with the logo on the tail schemes as about exciting as doing the laundry. Whatever happened to imagination and something new and exciting as was the case with Braniff’s “Flying Colors” way back when? It would appear that the airline business in general has lost its way when it comes to selling themselves as too many airlines are today operated by CPA types. But then the airlines have less to sell today especially since flying has become such a hassle!

Dot is not a good livery.

I didn’t fully read the title and thought, “Hey, when did Jet Airways become so ugly?”

…if you hadn’t told me, I would have guessed that was the original 1927 livery. 🙂

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