From Boeing’s press release: “The first Boeing (NYSE: BA) 787 Dreamliner to enter service for Japan Airlines (JAL) rolled out of the paint hangar last night. The airplane’s livery features the iconic new brand mark on its tail and underscores the airline’s commitment to provide the highest level of service to customers and contribute to the advancement of society. The logo is a distinct symbol of the airline which was the first Japanese carrier to fly internationally from Japan since 1954.”
This is the new livery that JAL first premiered on one of their Boeing 767s back in March 2011 and was shown off in drawings in January 2011. JAL already had multiple 787 Dreamliners painted in their older livery at Paine Field and it was assumed that they would be re-painted in the new livery before delivery.
The resurrection of the crane is to match the airline’s, “new philosophy and corporate policy which underscore the company’s re-commitment to provide the highest levels of service to customers and to raise its corporate value in order to contribute to the advancement of society.”
I have seen the livery in person a few times now on 767s and 737s and I have to say I am still not a huge fan of it. I am okay with simplicity and I realize this is a cultural thing with connecting with the airline’s roots, but give me a swooping cheatline or something. Although it does look better on the 787 vs the other aircraft I have seen.
What do you think of the new JAL livery on the Boeing 787 Dreamliner?