This new livery from Japan Airlines (JAL) is a bit of a shocker to me. Earlier in the week, I started to see people talking on the web about JAL changing their livery and adding the historic crane back. I have actually like JAL’s current livery and was surprised to see them announcing a new one already. Then I started to see the drawings of what the new livery was supposed to look like.
At first I thought, “no way, what person did this mock up and showing it around the web?” It almost looked like someone made a custom livery on their home computer. So, I headed to the source and JAL’s press page. Holy smokes, they have the same mock up of the new livery. I am a little shocked that the mock up isn’t a little more professionally done, but I guess at least it gives us a good idea what it will look like.
At first I thought this livery was a horrid idea. Going from a pretty trendy looking livery with a nice cream-colored base to bleach white with just a crane and black titles. After some time looking at it, I don’t know what to think — I might have to wait until seeing it in person. It seems like it is very, very plain, but it might have a good enough retro feel to work. I think a clean red cheat-line might have brought it all together with a little update to the crane.
It seems a little odd to me that the company would be spending so much on a re-branding during a financially difficult time, but they are hoping it to celebrate the changes. The new livery will first be seen on a Boeing 767-300ER and I will for sure be looking for her in person to see how it turns out.