FlyBe Bombardier Q400 landing in Frankfurt.

FlyBe Bombardier Q400 landing in Frankfurt.

I really enjoy this livery. It is light, easy and gets the job done. Although I like the concept of the name going up on the tail, I don’t think the execution fully works out since you mostly only see the “be” from a distance — maybe that was the plan.

The airline was founded in 1979, but was known as “Jersey European Airways.” The airline changed its name to “British European” and held that name for only about two years, when it changed its name again to “Flyby” in 2002. It is a low cost airline currently only flying the Bombardier Dash 8 (56 in the fleet) and the Embraer E-195 (14 in the fleet). The airline has orders for 35 Embraer E-175s. They serve destinations in the United Kingdom, Ireland and around Europe.

One of the more amusing things I have seen an airline do, Flybe tried to hire actors to pose as passengers in an attempt to avoid a £280,000 (about $450,000) fine for having empty seats in 2008. The airline had an agreement to fly 70,000 passengers from Norwich per year. Although the overall goal was being met with 136,000 passengers flown, they were falling short on the Norwich to Dublin route. They only needed 172 additional passengers and in the end did not even need to use the actors. Although very creative, I am not sure that was the intent during the contract negotiations. I would have loved to be the fly on the wall during that meeting. “Hear me out here people. We need 172 more passengers, why don’t we just pay actors to take a few flights and we have it.” Well, Flybe, if that ever happens again, ask me — I am sure I can find a few readers who would be willing to fly for free.

Source: BBC Image: Thomas Becker

EDITOR-IN-CHIEF & FOUNDER - SEATTLE, WA. David has written, consulted, and presented on multiple topics relating to airlines and travel since 2008. He has been quoted and written for a number of news organizations, including BBC, CNN, NBC News, Bloomberg, and others. He is passionate about sharing the complexities, the benefits, and the fun stuff of the airline business. Email me: [email protected]

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5 Comments

Sure, It is a simple livery, but one has to love the polite understatement, especially on the loooong Q400. It works well for my eye. As for teh Q400, most hate it, but I love the thing. Can very ugly become a thing of beauty? Yes! Experts tell me that it is difficult and unforgiving to fly, yet once masterd, is a joy. THe rules and evelope are tight, but within same, the Masters love the plane. One more reason to fly the book. If one is nice to it, it will stay in the air. Nice post.
-Craig

Indeed creative idea . . . .also the livery looks good

I ‘spoze it is fair to mention that tis particular shot emphasizes the Air Force’s theory about flying. In this PIC, the wings look a lot shorter than they really are. (The Q400 has plenty of wing area!) In the AF theory, …with enough thrust, a fu**ing rock will fly well.”
-Craig

Yes, zooming in for a photo usually compresses things a bit. I think this plane is ugly! It does quite sturdy though.

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