The new look: Alaska Airlines Arena at the University of Washington.

The new look: Alaska Airlines Arena at the University of Washington. Click for larger.

I know, this might not mean much to most of you, but this is my hometown airline getting a building with their name on it at my alma mater, so I wanted to share. The on-campus basketball arena will now be called “Alaska Airlines Arena at Hec Edmundson Pavilion” at the University of Washington Seattle campus (UW now has three campuses: Seattle, Tacoma and Bothell but they are all the Huskies). This is a five year agreement between the airline and the university. Alaska will be paying $525,000.00 per year on top of the $175,000.00 already paid in athletics’ sponsorship.

“We are thrilled to expand our long-standing relationship with the University of Washington and that the Alaska Airlines name will be associated with the proud history of Hec Edmundson Pavilion,” said Alaska Airlines President Brad Tilden. “Husky basketball is a time-honored tradition enjoyed by many in our community, including our customers and our employees.”

Alaska has been doing a great job partnering with a lot of northwest organizations and companies to really show they are Seattle’s hometown airline  and this just furthers that.

Go Alaska and Go Dawgs!

Image of Alaska Airlines image on the court

EDITOR-IN-CHIEF & FOUNDER - SEATTLE, WA. David has written, consulted, and presented on multiple topics relating to airlines and travel since 2008. He has been quoted and written for a number of news organizations, including BBC, CNN, NBC News, Bloomberg, and others. He is passionate about sharing the complexities, the benefits, and the fun stuff of the airline business. Email me:
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Guess that means more “Fee’s” to make up for that sponsorship.. is it really worth it?

I doubt it — this is really about advertising. Not only are they advertising to the young college kids, but also the older alumni. Plus it connects them more with the Seattle community as being the hometown airline.


Pago Flyer

Actually, the real DAWGS are the University of Georgia Bulldogs!

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