Sterling Airlines Boeing 737-700 (OY-MRH)

Sterling Airlines Boeing 737-700 (OY-MRH)

Sterling Airlines was founded in 1962 and was based out of the Copenhagen airport. Originally called “Sterling Airways,” the name was changed to “Sterling Airlines” when it merged with Maersk Air in 2005. Maybe Sterling liked the idea that Maersk had Boeing 737’s that were almost all one color and wanted to do the same. But instead of using blue, Sterling went with red… lots of it. Although they did have a special blue livery that looks pretty good, but still had red winglets.

There would have been no mistaking this livery. A red fuselage, engine cowlings, winglets and tail. Some airplanes had the “Sterling.eu” and others had “Sterling.com” or “Sterling.dk” on the side of the aircraft. For me, it is a little bit too much and reminds me of Virgin Blue’s livery. That is not a good thing since I am not a huge fan of Virgin Blue’s livery; although I think I might like the old Sterling livery better.

Sterling was was able to grow to 1,600 employees, 29 aircraft and about 40 destinations, but it didn’t stop them from running into financial difficulties. In October 2008 they had to file bankruptcy and ceased all operations. Cimber Air made a deal to buy the name and branding, but not aircraft and changed their name to Cimber Sterling Airlines.

Thanks to David Brown (not me — common name) for pointing this one out.

Image: Martin Third

EDITOR-IN-CHIEF & FOUNDER - SEATTLE, WA. David has written, consulted, and presented on multiple topics relating to airlines and travel since 2008. He has been quoted and written for a number of news organizations, including BBC, CNN, NBC News, Bloomberg, and others. He is passionate about sharing the complexities, the benefits, and the fun stuff of the airline business. Email me: [email protected]

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2 Comments
DavidBrown(REALLY)

Wow you are Fast Fast Fast on that one. As I mentioned I have flown Sterling between Munich and Copenhagen several times and always for a great price. Service was good however they gave nothing away–no peanuts or cookie or even water. They did have excellent duty free shopping on board and I must admit I bought several items as well as snacks. They were ahead of the times in finding ways to increase revenue even before Skybus took it to new heights. As I recall they had Red, Blue and even a Yellow B737 in their fleet. All can still be found in 1:200 scale models….

Yea, they also had a green 737 if I remember right. Too bad they’re gone, the colors were really nice, not too bright and screaming, but still colorful.

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