Air Pacific, the national airline of Fiji, is not doing too shabby. During the financial year 2011/2012, they recorded their highest revenue ever of $362.4 million and it is time for the airline to start spending that money.
Not only is the airline changing their look and ordering new aircraft, they are totally revamping their brand and changing their name to Fiji Airways. The name is not new, it was what the airline was called from 1951 to 1970 before changing to Air Pacific.
The airline will take delivery of three brand new Airbus A330 aircraft in 2013 (one in March, one in May and the final in November), which will show off their new Fiji Airways livery. The A330s will be used to replace Air Pacific’s Boeing 747-400’s.
From the company’s press release: “To help evoke its classic heritage as the national carrier of Fiji, the new Fiji Airways brandmark is a new Masi symbol designed by a renowned Fijian Masi artist, Makereta Matemosi. Masi is a traditional local art form that has been a respected part of Fijian culture for several centuries. The distinctive Masi symbol is a Teteva motif; symbolizing the airline, its values and the spirit of Fiji. The Teteva will also represent the connection that Fiji Airways will offer between the country’s 333 islands and the rest of the world.”
“The unveiling of the new look and features of our soon-to-arrive A330s is the latest milestone in a series of initiatives that are a part of the Air Pacific’s restructuring and rebranding,” said Dave Pflieger, Air Pacific’s Managing Director and CEO. “We have made significant progress with our turnaround plan during the last 30 months, and have taken great strides to ensure everyone who steps aboard Fiji Airways in 2013 will be able to start their holiday when they step aboard. Service and comfort are top priorities, and these state-of-the-art aircraft promise the best of both worlds.”
Fiji Airways will offer a new interior product as well, featuring the Panasonic eX2 IFEC in-flight entertainment (IFE) option. This is the same system that I was able to try out on LAN’s first Boeing 787 Dreamliner and let me tell you it is slick.
The 249 economy seats on-board will offer a 7.5″ recline, 9″ IFE screens and access to power outlets and USB connections. The 24 business class will have a 60″ pitch, a bed length of 76″ and a 15.4″ IFE screen. Unfortunately, the business class seats do not fully recline, but quite close with a 8 degree angle.
MORE FIJI AIRWAYS PHOTOS: