There is no missing Spirit’s new bold yellow livery – Photo: Spirit Airlines
It seems that every airline in the US is in the process in getting a new livery. We had Southwest and Frontier last week and this week we have probably the most bold of a change with Spirit Airlines. Not to mention the horrid look of the new China Eastern livery spotted at Paine Field.
If you thought the new Southwest livery was bold and radical, it has nothing on this taxi-like black and yellow design of the new Spirit look. You should have no problem spotting these Airbus aircraft from a distance.
Notice the “Bare Fare” on the engine nacel – Photo: Spirit Airlines
The first aircraft, in new livery, started services today from Atlantic City (ACY) to Fort Lauderdale (FLL). The airline plans to introduce six more aircraft in the new livery over the next few months. Any new planes delivered will sport the yellow livery, but the rest of the fleet will be updated during their regularly scheduled painting timeframe.
“This new livery perfectly matches Spirit Airlines,” said Ben Baldanza, Spirit’s President and CEO. “It’s radically different from other airlines, and it’s fun, just like we are. When you see this plane in the air – or on the ground – there will be no question that this is a Spirit plane.”
The airline is really hoping to market their rock-bottom fares with the ability to only pay for what you need. They have a whole section of their website dedicated to educating passengers how to fly them and how their fees work.
New Frontier Airbus A320 (N220FR) with sharklets – Photo: Frontier Airlines
Republic Airways Holdings has finally offloaded Frontier Airlines to a new owner, and right at the deadline. Earlier this week, Indigo Partners agreed to purchase Frontier and continue the push towards making them an ultra-low-cost carrier (ULCC). Indigo and its head, William Franke, know a thing or two about ULCCs; up until recently they were responsible for Spirit Airlines’ growth to become a leader in the segment.
Frontier’s acquisition by a new owner obviously raises questions about their future, particularly as it relates to their home base of Denver International Airport. Since 2006, when Southwest Airlines started ramping up its presence, Denver has been a three-carrier hub (with United Airlines being the third). Many have doubted the stability and longevity of such an arrangement; as a Denver-based flyer, I can attest to the fact that the three carriers have managed to keep airfares extremely low.
Allegiant MD-80 and Spirit Airbus A319 hanging out in Las Vegas. Photo by Joe (JX).
With Spirit Airlines raising their carry-on fee at the gate to $100 ($35 if you pay ahead of time after November 6th) and Allegiant Air starting to charge for their carry-ons, it has a bunch of people very upset. But why? If an airline comes out with a policy you do not agree on, do not fly them. They will get the message and either change their policies or go out of business. Even though people state they won’t fly either airline, both Allegiant and Spirit continue to grow, so why would they want to reverse their fees?
Yes, I realize that some passengers do not have many choices at their closest airport. However, there is a reason why other airlines are not able or willing to fly into those airports — they can’t make it profitable. So, you are either stuck with an airline that charges fees, one that runs turbo-props or you take the bus.
What interests me are the people that do have a choice, complain about fees, yet continually choose either of the two ultra low-cost carriers.
Being human, most people want their cake and eat it too. Passengers want a first class experience at an ultra low-cost carrier price. Sorry to break it to you — that is not going to happen.
When asked how Spirit Airlines views its fees, Misty Pinson, Director of Spirit Communications, told AirlineReporter.com, “Our ultra low fares with optional add-ons are very consumer friendly. We give customers the opportunity to save money with our low fares and give them the power to choose the extras they want, and they only pay for those they use rather than being forced into paying a higher fare that includes extras that they don’t even want or use.”
Some of you might be rolling your eyes thinking that Spirit is just spinning the fees as a good thing, but Pinson actually gives some good points. If I fly on another airline that might not have as many fees, but I don’t want a soda, I don’t have a bag to check and I am not interested in food, I am still paying for all of those things in my ticket price. Yet airlines, like Spirit, give you the option to pay less overall, if you are not going to use all the options. How is that unfair? Especially when you do all all the fees to the base fare, the overall price still comes under most other airlines.
I also reached out to Allegiant to check in on charging for carry-on bags is going. “Inevitably, when you start to charge for something that used to be free, there will be some people who are vocal about it, but ultimately, we have seen that only about a third of our customers are purchasing overhead bin space when they make their travel reservations online,” Allegiant spokesperson explained over email. “As we unbundle our product and drive down base fares, we are able to stimulate demand and see growth in the number of people who can afford to travel.”
Let’s take a closer look at how both airlines have been doing; comparing the first quarter of 2011 to 2012, both airlines did very well (all data from SEC):
Revenue Passenger Miles (RPM) are up 17.2%
Passenger revenue is up 25.8%
Average fare is up 6.7% to $94.95
Average fare (ancillary revenue) is up 4.2% to $37.75
RPMs are up 18.8%
Passenger revenue is up 17.5%
Average fare per passenger flight segment is down 6.9% to $76.65
Non-ticket revenue per passenger flight segment is up 21.3% to $51.68
That 6.9% decrease is important to note. It indicates that the people who don’t buy anything else are getting a better deal on Spirit flights.
If you were an airline and wanted to make profit (when it comes down to it, that is what every airline wants right?) and you have this business model that makes you profit, while you continue to grow your passenger load, why wouldn’t you do it? There is obviously enough demand for airlines like Allegiant and Spirit to exist with other domestic carriers Southwest, Alaska and Virgin America as well.
Many feel that ultra low-cost carriers have started a race to the bottom for overall experience. I disagree. They have provided a cheaper option for people who care more about getting from point A to point B as cheaply as possible than they do about amenities. If you want to ride in style, you can still pay more to fly in first class on another airline, not have to pay any fees, get more room and even a meal. The “golden-age” style of flying still exists, but it will just cost you much more (like it did in the “good ol days”).
If you are still angry about all those airline fees, it is okay to be angry — just don’t blame the airlines. If you are going to blame anyone, blame those passengers who see them as a better overall deal and create the demand for airlines like Allegiant and Spirit to come along and fill.
Alright, let’s hear it… what do you think of these new/higher airline fees?
A huge thanks to Dan Webb for helping me with these numbers and to Joe (JX) for letting me use his photo.
As many of you have probably realized by now, yesterday was April Fools Day*. This was an opportunity for airlines, with a sense of humor, to break out their best creativity and come up with stories that are almost believable — almost.
Last year I found ten airlines that went all out on Aprils Fools, but this year there didn’t seem to be as many who were in the spirit. Here are the ones I found:
How would you like to spend your next flight standing up? All images by Air New Zealand.
Air New Zealand offers STRIGHTUP Fares for those willing to stand while flying
From Air New Zealand’s press release: Air New Zealand’s Domestic airline is proud to introduce STRAIGHTUPFARES™, the next step in the evolution of affordable domestic air travel on sale to anyone who can ‘stand it’. The special fares are part of the airline’s Grabaseat™ promotion.
For the April 1, 2012 launch date, the airline has installed hand holds on the cabin ceilings of selected aircraft to allow even more passengers per flight. The new “seating” plan can accommodate up to 69 extra passengers standing in the aisle for the duration of the flight, massively increasing Air New Zealand’s capacity and drastically lowering ticket prices.
The fares are offered at three different levels: STRAIGHTUPFARES™ – The standard offering includes carry on baggage only, STRAIGHTUPBAG™ – Includes carry on bag and one checked in bag up to 25kgs, and STRAIGHTUPDELUXE™ – Includes carry on bag and one checked in bag up to 25kgs, inflight refreshments and a interactive handhold.
* Height restriction: 150cm Minimum height, excluding wheelchair passengers.
* Girth restriction: STRAIGHTUPFARES™ 100cm max waist, STRAIGHTUPBAG™ 120cm max waist, STRAIGHTUPDELUXE™ 150cm max waist
* Standing passenger must possess at least one fully functional arm and one fully function leg or equivalent. Wheel clamps provided for wheelchair passengers.
Going to their special STRAIGHTUPFARES website, they quickly point out that this is not real.
Who wants to go to space? Spirit can take you there. Image from Spirit Airlines.
Spirit Airlines Offers $9 Each Way Trips to the Moon
What is funnier than Spirit offering to take you to the moon is their ability to make fun of themselves. They are known as an ultra low cost carrier and charge for everything (even your carry-on). So they might have $9 each way fares advertised, but adding in your space suit, oxygen mask, tang, government service fee (good thing that is not hidden) and the rocket fuel, you are looking at a $1,203,000,025.97 ticket. Classic.
TOFUnuts on Southwest? Please no. Image from Southwest Airlines.
Southwest Airlines Now Serving TOFUnuts Onboard
Mmmm. TOFUnuts. Thank goodness this is a joke. From the airline’s press release: Southwest Airlines today begins serving a delicious onboard snack in addition to the carrier’s legendary peanut offering, TOFUnuts. With the same salty taste, TOFUnuts contain more protein than Southwest’s lightly salted peanuts. Customers who stop in the airport terminal for that savory cheeseburger can wash away the guilt knowing that a packet of TOFUnuts will help lower bad cholesterol. Other benefits include appearing younger as Customers step off one of the carrier’s LUV jets since the isoflavones in the TOFUnuts scavenge free radicals to prevent premature aging.
“We didn’t think we could top our world famous peanuts, but this little baby has real potential,” said Kevin Krone, Southwest Airlines Vice President of Marketing, Sales, and Distribution. “If you aren’t in the mood for our traditional peanuts, then get on the tofu train. I mean, a snack food and healthy skin—sign me up!” Read more…
The new VVS1 will be able to take up to three people down to the Earth's core. Photo from Virgin.
Richard Branson launches journeys to the centre of the Earth through Virgin Volcanic
From the “official” press release: Richard Branson launches journeys to the centre of the Earth through Virgin Volcanic. Academy Award winning actor Tom Hanks to join first expedition. Only 500 people have been to space, only three people have been to the bottom of the ocean, but no one has ever attempted to journey to the core of an active volcano. Until now. Using patented carbon-carbon materials pioneered for deep space exploration, Virgin is proud to announce a revolutionary new vehicle, VVS1, which will be capable of plunging three people into the molten lava core of an active volcano. Read more…
WestJet says no to kids? Origional photo from Andrew Sieber. Click for orig.
WestJet Introduces Child-Free Cabins
From WestJet’s website: Airline unveils Kargo Kids, a travel program to create a serene travel experience. WestJet today introduced Kargo Kids, an exciting new program allowing guests to travel on select child-free flights, creating a quieter and more relaxing inflight experience, while children travel in a “special VIP” area of the aircraft. “As Canada’s low-cost airline, we are constantly looking for innovative and fun ways to enhance the guest experience,” continued Richard Bartrem. “The initial feedback on Kargo Kids has been quite positive and we’re looking forward to the peace and quiet while we get families where they need to be.”
WestJet even went as far as making a video.
If I missed any, please let me know in the comments!