Browsing Tag: Singapore Airlines Premium Economy

Flying with SQ Style - Photo: Jeremy Dwyer-Lindgren | JDL Multimedia

Flying with SQ Style – Photo: Jeremy Dwyer-Lindgren | JDL Multimedia

Singapore Airlines’ ultra-long-haul route from Newark to Singapore — discontinued a few years ago — was truly a legendary flight. On the wings of an Airbus A340-500, it clocked in just shy of 19 hours westbound, making it the longest regularly scheduled flight in the world. But when fuel prices rose, Singapore Airlines was forced to get rid of the inefficient A340-500s, and the ultra-long routes with them.

Then came a new generation of aircraft that offered enough fuel efficiency to make lengthy routes more profitable. Singapore Airlines’ Star Alliance partner United got the jump on launching a direct flight between the U.S. and Singapore, flying a Boeing 787-9 from San Francisco. Singapore Airlines (SQ) struck back with an Airbus A350-900 on the same route a few months later, but it wasn’t done there. SQ has its sights set on the return of the ultra-long-haul direct flights to Newark and Los Angeles. And very soon, it will have just the plane to do it: the Airbus A350-900ULR (for “ultra long range”).

A beautiful aircraft - Photo: Jeremy Dwyer-Lindgren | JDL Multimedia

A beautiful aircraft – Photo: Jeremy Dwyer-Lindgren | JDL Multimedia

Read on for more on what this very special aircraft means for Singapore Airlines, and what it could mean for you.

The Zodiac manufactured seat represents Singapore's entry to the Premium Economy space.

The Zodiac-manufactured seat represents Singapore’s entry to the Premium Economy space – Image: Singapore Airlines

Many of Singapore Airlines‘ Asian and European competitors have entered the premium economy market over the past five years. It’s a growing segment. This left analysts and frequent Singapore passengers wondering if it was going to as well. After all, Singapore’s economy experience has not been anything below top-notch since its creation. Recently though, the airline announced that they would indeed be offering a premium economy product.

Ready to board! Checking out the new interior on this Singapore Airlines 777-300ER at the Boeing Everett Delivery Center.

A Singapore Airlines 777-300ER at the Boeing Everett Delivery Center

“Many of our customers have been asking for a Premium Economy offering and we are confident that what we are delivering will exceed their expectations,” said Singapore Airlines Executive Vice President Commercial, Mr. Mak Swee Wah. “The new cabin product is the culmination of two years of work, which included extensive research and focus group studies involving customers and our design partners.”