Letâ€™s start out with the obvious: itâ€™s been a rough few yearsÂ for United Airlines. Amidst a choppy merger, a CEO ouster scandal (then the new replacement CEO having health issues), and an awful economic climate for the industry during most of theÂ decade, the Chicago-based airlineâ€™s public perception took a big hit. It has become pretty clear that majorÂ change is needed to win over the hearts and minds of the American flying public.
Over the past year, United has unveiled a number of updates, including the return of free snacks in economy, beerÂ and wine in long-haul international economy, the continued rollout of WiFi, increased direct-to-device streaming entertainment, refreshed menus in premium cabins, and improved United Clubs. Some updates have gone into effect already, while others will be rolled out gradually during this year.
One major structural change in 2015 was Unitedâ€™s withdrawal from JFK Airport, which had previously served as the New York terminus of the flagship domestic Premier Service (p.s.) routes from San Francisco and Los Angeles. As of October 2014, those flights now land at Unitedâ€™s massive and ever-expanding hub at Newark Liberty International (EWR). On the other coast, United has also been investing in its Terminal 3 hub at SFO.
Other airlines have been upping their transcontinental game, with American flying three-class A321Ts, JetBlue expanding its ever-popular Mint service, and Delta offering its Delta One long-haul product between JFK and LAX/SFO.
Over the course of a few trips between San Francisco and New York on the p.s. route, I had a great chance to test drive some of the latest changes at United. Read on as I share some of my insights from putting the new United through its paces.