Browsing Tag: Magazine Ad

Eastern going back to a silver fleet.

Eastern going back to a silver fleet. Click for larger.

When I did my post about not being a fan of American Airline’s livery, some of you disagreed. Although I am not a fan of American’s livery now, I used to be about 20 years ago when it felt more modern. After seeing the post, a reader sent me this magazine ad from Eastern Air Lines when they went back to the silver bodied livery. They used to have a bare livery, but then went to a white body livery.

It is interesting to see how they are selling the environmental aspect of having little paint on their aircraft. The writing on the advertisement is a little difficult to read. So you don’t have to hurt your eyes, here is what it says:

“Things look better at Eastern. Including the way we look. There’s a new look at Easter Airlines. Our service looks better. Our business looks better. And now, even our look looks better. For one thing, we’re changing our flying colors from blue and white to blue and silver. Every time a plane is due to be painted, we’ll take off our white paint and buff the metal to a bright silver. But we’re not changing just to look better. We’re changing to help conserve energy.

You see, airplane paint weights several hundred pounds. Without it, we’ll fly more efficiently. And save over 250,000 gallons of fuel a year. There’s another new look you’ll see right away. Our new uniforms. Because of wear and tear, we were due to change uniforms anyway. So we’re replacing them with some smart new styles and colors. But, at Eastern, we believe that just looking good isn’t enough. We know that prompt, courteous service is what’s really important to you.

After all, good service is what won us two million more passengers last year than the year before. So we can’t stop now. If we want you to fly Eastern all the time, and we do, then we’ve got to earn our wings every day.


The Wings of Man”

Very good stuff and a special thanks to David C for sharing.

Boeing had this ad stating that the Boeing 727 is the best-selling air bus

Boeing had this ad stating that the Boeing 727 is the best-selling air bus

Yesterday I posted the corner of the ad showing “World’s best-selling airbus,” and asked what ad did it go to. A few people guessed (mostly via Twitter) that it was an Airbus A300, Boeing 737 or Boeing 747. Only two people (@CraigSymons and @SkippysCage) guessed it correctly: the Boeing 727. This was the best quality of the ad I could find and it is difficult to read the text, but I am pretty sure it says:

“More than 1,000 Boeing 727s have been sold to date. It is the best-selling jetliner in aviation history.

And it has been the best-selling jetliner during the past two years — the years when the new airbuses were supposed to dominate the industry.


Because the Boeing 727 is the original airbus.

It has the lowest investment, cost per seat of any airbus. And you can buy two 727-200s for the price of one of the bigger airbuses.

The 727-200 gives more flexibility than the bigger airbuses. Its capacity of 125, up to 189 (all coach), passengers makes it ideal for ??? on intermediate routes and in scheduled services where frequency is essential.

The 727s passenger appeal and operating reliability  and efficiency are well known. Everyday, Boeing 727s are earning profit for more airlines than any other jetline.

That’s why it is the world’s best-selling airbus.”

Obviously a  jab at the new Airbus Industry, but I find it quite humorous.

Thanks David for showing this to me!

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