Eastern going back to a silver fleet.

Eastern going back to a silver fleet. Click for larger.

When I did my post about not being a fan of American Airline’s livery, some of you disagreed. Although I am not a fan of American’s livery now, I used to be about 20 years ago when it felt more modern. After seeing the post, a reader sent me this magazine ad from Eastern Air Lines when they went back to the silver bodied livery. They used to have a bare livery, but then went to a white body livery.

It is interesting to see how they are selling the environmental aspect of having little paint on their aircraft. The writing on the advertisement is a little difficult to read. So you don’t have to hurt your eyes, here is what it says:

“Things look better at Eastern. Including the way we look. There’s a new look at Easter Airlines. Our service looks better. Our business looks better. And now, even our look looks better. For one thing, we’re changing our flying colors from blue and white to blue and silver. Every time a plane is due to be painted, we’ll take off our white paint and buff the metal to a bright silver. But we’re not changing just to look better. We’re changing to help conserve energy.

You see, airplane paint weights several hundred pounds. Without it, we’ll fly more efficiently. And save over 250,000 gallons of fuel a year. There’s another new look you’ll see right away. Our new uniforms. Because of wear and tear, we were due to change uniforms anyway. So we’re replacing them with some smart new styles and colors. But, at Eastern, we believe that just looking good isn’t enough. We know that prompt, courteous service is what’s really important to you.

After all, good service is what won us two million more passengers last year than the year before. So we can’t stop now. If we want you to fly Eastern all the time, and we do, then we’ve got to earn our wings every day.

Eastern

The Wings of Man”

Very good stuff and a special thanks to David C for sharing.

EDITOR-IN-CHIEF & FOUNDER - SEATTLE, WA. David has written, consulted, and presented on multiple topics relating to airlines and travel since 2008. He has been quoted and written for a number of news organizations, including BBC, CNN, NBC News, Bloomberg, and others. He is passionate about sharing the complexities, the benefits, and the fun stuff of the airline business. Email me: [email protected]

http://www.airlinereporter.com
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8 Comments
Pago Flyer

We always thought that EA gave a DL a run for their money in ATL. EA was a good airline. We remember the “Breakfast At Dawn” ads in the ATL paper.

One of my fav 727 liveries! I flew on Eastern many time to Orlando from Newark NJ to visit grandparents.

mawestpac

I wonder how many people still know there was such airline “Easter Whisper Jet”.

I remember those ads and the environmental/cost benefit arguments. One of the counter-arguments at the time was that the paint helped with safety by giving early-warning signs around wear spots and cracks.

Jed Howe

I loved working for Eastern Airlines. It was a great place until Frank Lorenzo came and destroyed it. I thought Eastern had the prettiest paint job in the air… it really looked great. But, we all got Franked. I still have many friends from my days at Eastern and many fond memories. RIP EAL. You were a Great Airline. I miss you.

Tommystx

I still preferred the white paint job. Eveytime I would see those Eastern planes it reminded me of the Caribbean. The 727 had Whisperjet on the #2 engine and the L-1011 said Whisperliner. Lorenzo ruined everthing, but the unions didn’t help matters either.

Michael Stazeski

I agree with you about AA’ s new paint scheme. I like the AA and the red white and blue stripes. I also like the previous scheme ( circle logo)

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