Fiji Airways first Airbus A330. Image from Fiji Airways.
I love a good story on an airline’s name change, an updated livery or taking delivery of a new aircraft type. What can I say about one story that incorporates all three? That is what you get with Air Pacific changing their name (and livery) to Fiji Airways and taking delivery of their first Airbus A330.
The aircraft, named Island of Taveuni, was delivered from Toulouse France via Hong Kong to Nadi, Fiji. The A330 will be used to replace the older Boeing 747-400’s operated by Air Pacific. The new plane will offer 40% less CO2 emissions, which also means a reduction in fuel costs. The plane is configured with 24 business and 249 economy class seats.
BONUS: Check out our story on Fiji Airways from October 2012
Although the airline has already taken delivery of their new plane with the new name on the side, the official name change won’t happen and the aircraft won’t enter full service until June 2013.
Fiji Airways Airbus A330 receives a water cannon salute. Photo from Fiji Airways.
Fiji Airways expects to take delivery of their second A330 in May and the third in November. They will retire their 747-400s and update their 737s with the new brand by the end of 2013.
“The arrival of our first new Airbus A330 carrying the new ‘Fiji Airways’ brand and Island of Taveuni name represents an exciting future that is rooted in our more than 60-year history and service to the people of Fiji as the nation’s flying ambassador,” said Dave Pflieger, Air Pacific’s Managing Director and CEO.
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|This story written by… David Parker Brown, Editor & Founder. David started AirlineReporter.com in the summer of 2008, but has had a passion for aviation since he was a kid. Born and raised in the Seattle area (where he is currently based) has surely had an influence and he couldn’t imagine living anywhere else in the world.|
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HI-RES IMAGE (click for larger). Air Pacific’s new livery and name (Fiji Airways) seen on an Airbus A330. Image from Fiji Airways.
Air Pacific, the national airline of Fiji, is not doing too shabby. During the financial year 2011/2012, they recorded their highest revenue ever of $362.4 million and it is time for the airline to start spending that money.
Not only is the airline changing their look and ordering new aircraft, they are totally revamping their brand and changing their name to Fiji Airways. The name is not new, it was what the airline was called from 1951 to 1970 before changing to Air Pacific.
HI-RES IMAGE (click for larger). Underbelly and engine cowling design of Fiji Airway’s Airbus A330. Image from Fiji Airways.
The airline will take delivery of three brand new Airbus A330 aircraft in 2013 (one in March, one in May and the final in November), which will show off their new Fiji Airways livery. The A330s will be used to replace Air Pacific’s Boeing 747-400’s.
Air Pacific / Fiji Airways will phase out their Boeing 747-400’s. This shows their current livery. Image by AirlineReporter.com
From the company’s press release: “To help evoke its classic heritage as the national carrier of Fiji, the new Fiji Airways brandmark is a new Masi symbol designed by a renowned Fijian Masi artist, Makereta Matemosi. Masi is a traditional local art form that has been a respected part of Fijian culture for several centuries. The distinctive Masi symbol is a Teteva motif; symbolizing the airline, its values and the spirit of Fiji. The Teteva will also represent the connection that Fiji Airways will offer between the country’s 333 islands and the rest of the world.”
HI-RES IMAGE (click for larger). Fiji Airway’s new economy interior. Image from Fiji Airways.
“The unveiling of the new look and features of our soon-to-arrive A330s is the latest milestone in a series of initiatives that are a part of the Air Pacific’s restructuring and rebranding,” said Dave Pflieger, Air Pacific’s Managing Director and CEO. “We have made significant progress with our turnaround plan during the last 30 months, and have taken great strides to ensure everyone who steps aboard Fiji Airways in 2013 will be able to start their holiday when they step aboard. Service and comfort are top priorities, and these state-of-the-art aircraft promise the best of both worlds.”
HI-RES Image (click for larger). Fiji Airway’s new business class product is by Zodiac Aerospace/Weber. Image from Fiji Airways.
Fiji Airways will offer a new interior product as well, featuring the Panasonic eX2 IFEC in-flight entertainment (IFE) option. This is the same system that I was able to try out on LAN’s first Boeing 787 Dreamliner and let me tell you it is slick.
The 249 economy seats on-board will offer a 7.5″ recline, 9″ IFE screens and access to power outlets and USB connections. The 24 business class will have a 60″ pitch, a bed length of 76″ and a 15.4″ IFE screen. Unfortunately, the business class seats do not fully recline, but quite close with a 8 degree angle.
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