I was born in 1985, which puts me in the millennial generation. We are largely known for being technologically savvy, and having different tastes than previous generations. As such, many companies have been forced to adapt in order to do business with us. As our collective purchasing power grows, airlines are also adapting. Many have rolled out apps for smartphones and updated websites allowing us to purchase tickets, check-in for flights, and board planes with only a few taps of our fingers. Others are also advertising their involvement in social causes that Millennials care about. However, one European airline is taking a dramatic step to capture more Millennial travelers.
Meet Joon, a low-cost carrier created by Air France, designed specifically with Millennials in mind (for the baby boomers rolling their eyes, don’t worry, our own David Parker Brown [and his mom] designed an airline just for y’all). Joon promises many of the stereotypical products that appeal to us, including organic food options and craft beer. The overall flight experience, as I found out on a flight from Rome to Paris (FCO – CDG), is definitely designed to appeal to the younger Millennials.