Cathay Pacific has unveiled their new livery – Photo: Bernie Leighton | AirlineReporter
Though there have been clues for over a year as to what Cathay Pacific was doing with their rebranding, it didn’t become fully clear until they recently unveiled it (including a new livery) in Hong Kong.
The previous hints were namely removing red from the boarding passes, corporate letterheads, and other places where customers may see the trademark “brushwing.”
There were even numerous rumors last year that a new livery was coming soon. That turned out not to be the case, but quite a bit of work was going on behind the scenes on the rebranding effort. Now, the world gets to see what Cathay has done to their aircraft.
Flying Cathay Pacific First Class is always a treat – Photo: Mal Muir | AirlineReporter.com
Earlier in the year I flew Cathay Pacific First Class from New York to Vancouver. Â One of the (many) little perks of flying in First Class with Cathay was a lovely pair of pajamas. Â Waiting on my seat for me was a pair designed by leading Hong Kong fashion house Shanghai Tang.
I had been waiting for years to get my hands on a pair of these and was totally over the moon to have them. Â I was also sad knowing that Cathay was going to change over to a new provider. Â I commented in my review that I was disappointed in the change, so the new provider decided to send me a pair of their pajamas to show that all was not lost.
Letâ€™s first Â look at the old pajamas, before we talk about the new.